Media Subscription Revenue Outpaces Other Forms Of Media Sales, Well Positioned To Combat Churn
- by Joe Mandese @mp_joemandese, March 4, 2021
Media industry subscription revenues have far outpaced other forms of sales revenues (including advertising) over the past three years, according to the just-released March 2021 edition of subscription management platform Zuora's "Subscription Economy Index Report."
The index, which is derived from a Harris Poll survey of nearly 14,000 …
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