P&G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020

Procter & Gamble once again was the top TV advertiser in the U.S. during 2020, but it also was the most cost-efficient -- by a wide margin -- according to a Research Intelligencer analysis of data from Nielsen.

The analysis, which includes all broadcast, cable, and Spanish-language, syndication and spot …

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