• OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
    Conventional pay TV services (cable, satellite, telcos) no longer are the default source Americans tune to -- online is. That's the tipping point finding from …
  • UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates Soar
    It's well known that stay-at-home has driven video consumption rates upward, but a new report shows this has contributed to even higher video engagement rates.
  • How About Never, Is Never Good For Consumers Sharing Data With You?
    That's the finding of a new national survey from Privitar, which shows nearly half (45%) of consumers say they would never share their data with …
  • Transparency, Data, Control Drive Marketers' Programmatic Trading Models
    "Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the World …
  • Nielsen 'Work-From-Home Edition' Finds Pre-/Post-Covid Employee Differences
    Leveraging its "observational panel" in combination with a custom Scarborough survey that was "linked up" with its "total media fusion" methodology, Nielsen was able to …
  • Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
    The ad industry often debates whether it is better to reach multicultural audiences in mainstream or multicultural media, but a a new study by Horowitz …
  • Local U.S. Ad Estimates Continue To Contract, Now Down 6% From 2019
    Despite being a banner year in terms of political ad spending, the U.S. local advertising marketplace will contract 6% this year, according to a revised …
  • GroupM Shops Profile Modern Teens, Finds Nothing The Matter With Them Today
    There are some surprising -- and not-so-surprising -- things uncovered about contemporary teens in a new global study of the persons 13-17 released today by …
  • GroupM Finds China Outpacing U.S., Worldwide Ad Economies
    Just as China is expanding its share of the global economy -- surpassing the U.S. as No. 1 for the first time in 2020 -- …
  • How The Pandemic Is Accelerating B2B Digital Ad Spending
    While the overall U.S. ad marketplace likely will experience it's worst recession at least since the 2008-09 financial crisis, the subsegment of business-to-business digital ad …
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