Conventional pay TV services (cable, satellite, telcos) no longer are the default source Americans tune to -- online is. That's the tipping point finding from …

It's well known that stay-at-home has driven video consumption rates upward, but a new report shows this has contributed to even higher video engagement rates.

That's the finding of a new national survey from Privitar, which shows nearly half (45%) of consumers say they would never share their data with …

"Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the World …

Leveraging its "observational panel" in combination with a custom Scarborough survey that was "linked up" with its "total media fusion" methodology, Nielsen was able to …

The ad industry often debates whether it is better to reach multicultural audiences in mainstream or multicultural media, but a a new study by Horowitz …

Despite being a banner year in terms of political ad spending, the U.S. local advertising marketplace will contract 6% this year, according to a revised …

There are some surprising -- and not-so-surprising -- things uncovered about contemporary teens in a new global study of the persons 13-17 released today by …

Just as China is expanding its share of the global economy -- surpassing the U.S. as No. 1 for the first time in 2020 -- …

While the overall U.S. ad marketplace likely will experience it's worst recession at least since the 2008-09 financial crisis, the subsegment of business-to-business digital ad …