Conventional pay TV services (cable, satellite, telcos) no longer are the default source Americans tune to -- online is. That's the tipping point finding from an annual survey of TV viewers by Hub Entertainment Research.
It's well known that stay-at-home has driven video consumption rates upward, but a new report shows this has contributed to even higher video engagement rates.
That's the finding of a new national survey from Privitar, which shows nearly half (45%) of consumers say they would never share their data with brands in any category for more personalized experiences. The finding, part of Privitar's 2020 "Consumer Trust and Data Privacy Report," finds healthcare not surprisingly is the category consumers are most apt to share more of their data with (32% of respondents citing), but retail surprisingly ranked No. 2 (19%).
"Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the World Federation of Advertisers. Other top factors include "data strategy," "ease of control," and "flexibility."
Leveraging its "observational panel" in combination with a custom Scarborough survey that was "linked up" with its "total media fusion" methodology, Nielsen was able to create snapshots of the impact the COVID-19 pandemic has had on average U.S. adults, as well as those who explicit were work-from-home (WFH) employees prior to and after the pandemic. Most importantly, it was able to analyze their TV and digital media consumption explicitly during work hours, finding considerable time spent with conventional TV -- both live and time-shifted viewing -- as well as TV connected devices and internet and mobile based digital media.
The ad industry often debates whether it is better to reach multicultural audiences in mainstream or multicultural media, but a a new study by Horowitz finds significant percentages of Black (44%), Hispanic (42%) and Asian (30%) American adults say they are more likely to choose brands they see supporting ethnic media by buying advertising in it.
Despite being a banner year in terms of political ad spending, the U.S. local advertising marketplace will contract 6% this year, according to a revised outlook released today by BIA Advisory Services. The revision -- the second since the COVID-19 pandemic impacted BIA's original 2020 forecast issued late last year -- now estimates total local ad spending will total 140.4 billion, which is down 3% from BIA's last revision in April and down 13% from its original 2020 outlook issued in November 2019.
There are some surprising -- and not-so-surprising -- things uncovered about contemporary teens in a new global study of the persons 13-17 released today by GroupM's Mindshare, MediaCom and Wavemaker media shops. That they index incredibly high in terms of daily media usage of social media, messaging apps, texting, and search is not-so-surprising. That they are avid users of television may be. But the most surprising insights are just how "super-savvy" the current generation of teenage consumers actually are.
Just as China is expanding its share of the global economy -- surpassing the U.S. as No. 1 for the first time in 2020 -- the nation's ad economy will also expand its share of the global ad economy significantly. According to just-released estimates from GroupM Business Intelligence's "This Year, Next Year 2020" report, China will see a marginal decrease in total ad spending in 2020, but its 2.8% decline is a third of the U.S.'s 7.6% decline and about a quarter of the world's 11.8% decline this year.
While the overall U.S. ad marketplace likely will experience it's worst recession at least since the 2008-09 financial crisis, the subsegment of business-to-business digital ad spending is expected to grow marginally, according to new estimates released today by eMarketer. B2B marketers are projected to increase their digital ad spending in the U.S. by 22.6% to $8.14 billion in 2020. That's actually a percentage point higher than the growth the segment experienced in 2019.