How The Pandemic Is Accelerating B2B Digital Ad Spending
- by Joe Mandese @mp_joemandese, August 10, 2020
While the overall U.S. ad marketplace likely will experience it's worst recession at least since the 2008-09 financial crisis, the subsegment of business-to-business digital ad spending is expected to grow marginally, according to new estimates released today by eMarketer.
B2B marketers are projected to increase their digital ad spending in …
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