OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran

Conventional pay TV services (cable, satellite, telcos) no longer are the default source Americans tune to when they turn on their TVs, online is.

That's the tipping point finding from an annual survey of TV viewers by Hub Entertainment Research.

While the two sources -- pay TV and online/OTT -- …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications