Local U.S. Ad Estimates Continue To Contract, Now Down 6% From 2019
- by Joe Mandese @mp_joemandese, August 12, 2020
Despite being a banner year in terms of political ad spending, the U.S. local advertising marketplace will contract 6% this year, according to a revised outlook released today by BIA Advisory Services.
The revision -- the second since the COVID-19 pandemic impacted BIA's original 2020 forecast issued late last year …
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