by Jenny Frazier on Sep 26, 6:12 PM
The heat is on and marketers everywhere are feeling it. With the barrier to entry lower than ever, new products are appearing almost daily and …
by Joe Mandese on Sep 26, 4:01 PM
Three weeks into the new NFL TV season, network audience delivery is down 3% from prior-year levels. That's the bad news. The even worse news …
by Steve Sternberg on Sep 24, 4:58 PM
In this week's "The Sternberg Report," I'm sharing my thoughts on a variety of things, including my evaluations for the new fall TV series, the …
by Joe Mandese on Sep 24, 2:20 PM
Publicis' Zenith Media unit released an updated global ad outlook Monday, leaving it virtually unchanged from its last one in June except for a small …
by Joe Mandese on Sep 24, 1:47 PM
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standard Media Index released the most current trending data on its ad revenue growth …
by Joe Mandese on Sep 21, 8:35 AM
Ad spending on Facebook has rebounded from its post-Cambridge Analytica crash, but the return advertisers are getting from it has not, according to an exclusive …
by Joe Mandese on Sep 19, 1:59 PM
A controlled test utilizing a new, state-of-the-art measurement system indicates machine learning makes advertising more effective by identifying and targeting people most receptive to the …
by Joe Mandese on Sep 19, 10:46 AM
An article (Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format) in the Sept. 17 edition of Research Intelligencer incorrectly described standard banner …
by Steve Sternberg on Sep 17, 12:24 PM
In this week's "The Sternberg Report," I evaluate the new TV series with the most pre-season buzz. The charts in this week's edition show new, …
by Joe Mandese on Sep 14, 1:27 PM
More than a third of ad execs say their digital ad insertion orders do not run according to their plans, at least some of the …