• How Small Brands Are (Still) Stealing The Spotlight
    The heat is on and marketers everywhere are feeling it. With the barrier to entry lower than ever, new products are appearing almost daily and …
  • NFL Fumbles Start Of New Season, Fox Has Greatest Ad Exposure
    Three weeks into the new NFL TV season, network audience delivery is down 3% from prior-year levels. That's the bad news. The even worse news …
  • Evaluating The New Fall Shows
    In this week's "The Sternberg Report," I'm sharing my thoughts on a variety of things, including my evaluations for the new fall TV series, the …
  • Zenith Stays Pat On Global Ad Outlook: Search/Social Represents Two-Thirds Of Growth
    Publicis' Zenith Media unit released an updated global ad outlook Monday, leaving it virtually unchanged from its last one in June except for a small …
  • Data Shows Pandora Fastest-Growing Audio Market Player: +45%
    In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standard Media Index released the most current trending data on its ad revenue growth …
  • Facebook Ad Spending Rebounds, Return On Ad Spend Does Not
    Ad spending on Facebook has rebounded from its post-Cambridge Analytica crash, but the return advertisers are getting from it has not, according to an exclusive …
  • Interpublic Finds Machines Perform Better Than People In Campaign Management
    A controlled test utilizing a new, state-of-the-art measurement system indicates machine learning makes advertising more effective by identifying and targeting people most receptive to the …
  • Correction: Study Finds Animated Units, Not Banners Looked At By Highest % Of Users
    An article (Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format) in the Sept. 17 edition of Research Intelligencer incorrectly described standard banner …
  • Does Pre-Season Buzz Really Matter?
    In this week's "The Sternberg Report," I evaluate the new TV series with the most pre-season buzz. The charts in this week's edition show new, …
  • Report Finds Digital Ad Discrepancies Remain High, In Need Of Solution
    More than a third of ad execs say their digital ad insertion orders do not run according to their plans, at least some of the …
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