Zenith Stays Pat On Global Ad Outlook: Search/Social Represents Two-Thirds Of Growth
- by Joe Mandese @mp_joemandese, September 24, 2018
Publicis’ Zenith Media unit on Monday morning released an updated global ad outlook, leaving it virtually unchanged from its last one in June, except for a small downward revision for ad growth in 2020.
Zenith continues to project that the global ad market will expand 4.5% this year and …
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