• Forrester Finds Agencies In Need Of Their Own Transformation, MDC Has An Opportunity
    Big agencies like to tout how they manage their clients' "business transformation," but analysts at Forrester Research make the case that the major agency holding …
  • America's Most Trusted Newspaper Brands
    "The New York Times" and "The Wall Street Journal" tied as No. 1 among 15 major daily newspapers analyzed as part of the Media Trust …
  • Study Reveals Higher Rates Of Ad Fraud For Non-Ads.txt Sites
    The latest edition of Pixalate's quarterly tracking of ads.txt adoption shows a propensity for ad fraud in non-ads.txt inventory. The data, from Pixalate's Second Quarter …
  • What The Holding Cos. Are Holding: Report Delineates Account Composition
    We call them "holding companies," but the truth is Madison Avenue's biggest ad agency organizations are composites of businesses, as well as the consumer marketing …
  • In Brands We Trust: Study Finds Higher Loyalty, Recommendations, Sales
    At a time when trust issues seem greater than ever before, a new global study from Salesforce shows its bottom line effect for brands. The …
  • Nike's 'Net Favorability' Plummets, Mostly Among Republican Sentiment
    Nike's "net favorability" rating declined following news about its new "Just Do It" campaign featuring controversial NFL player and national rights protest figure Colin Kaepernick, …
  • Contrary To Goldfish Wisdom, Most Pros Say Their Attention Spans Have Grown
    Despite ubiquitous ad industry comparisons of consumer attention to less than that of a goldfish, professionals at least believe they actually pay more attention to …
  • Why Most New Broadcast Shows Will Flop
    In what other business does a company refuse to advertise its product to the largest group of readily available customers? These aren't just random consumers …
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