by Joe Mandese on Sep 13, 1:16 PM
Big agencies like to tout how they manage their clients' "business transformation," but analysts at Forrester Research make the case that the major agency holding …
by Robert Passikoff on Sep 11, 2:41 PM
"The New York Times" and "The Wall Street Journal" tied as No. 1 among 15 major daily newspapers analyzed as part of the Media Trust …
by Joe Mandese on Sep 11, 1:41 PM
The latest edition of Pixalate's quarterly tracking of ads.txt adoption shows a propensity for ad fraud in non-ads.txt inventory. The data, from Pixalate's Second Quarter …
by Joe Mandese on Sep 8, 7:24 AM
We call them "holding companies," but the truth is Madison Avenue's biggest ad agency organizations are composites of businesses, as well as the consumer marketing …
by Joe Mandese on Sep 6, 4:12 PM
At a time when trust issues seem greater than ever before, a new global study from Salesforce shows its bottom line effect for brands. The …
by Joe Mandese on Sep 6, 9:15 AM
Nike's "net favorability" rating declined following news about its new "Just Do It" campaign featuring controversial NFL player and national rights protest figure Colin Kaepernick, …
by Joe Mandese on Sep 4, 12:03 PM
Despite ubiquitous ad industry comparisons of consumer attention to less than that of a goldfish, professionals at least believe they actually pay more attention to …
by Joe Mandese on Sep 4, 8:25 AM
In what other business does a company refuse to advertise its product to the largest group of readily available customers? These aren't just random consumers …
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