Why Most New Broadcast Shows Will Flop

As an added value to subscribers of MediaPost, we're offering free downloads of media research guru Steve Sternberg's "The Sternberg Report."

This week's edition highlights a major reason why most of the broadcast network's new shows will flop: the fact that they don't cross-promote their new shows to their best possible prospects: TV …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications