Contrary To Goldfish Wisdom, Most Pros Say Their Attention Spans Have Grown

Despite ubiquitous ad industry comparisons of consumer attention to less than that of a goldfish, professionals at least believe they actually pay more attention to media content now than they did a year earlier, according to findings of a national survey of U.S. professionals in a cross-section of industries published …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications