An analysis of actual ad spending trends during the second and third quarters indicates most marketers are firmly in rebound, but the biggest gains are …

I've been analyzing television programming for more than 30 years. There was a time, not too long ago, when I could list every show on …

The rise in disinformation isn't just impacting politics and social discourse, it's having an impact on giving -- making it more important than ever for …

The first week of the NFL season, which also is the first to have Nielsen's out-of-home viewing estimates embedded in the ratings, has proven to …

The U.S. advertising economy fell 7.2% during the first six months of 2020, though the rate of erosion is expected to moderate to -2.0% during …

While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the …

While overall ad spending has declined, a new study of TV and radio ad campaigns indicates they are actually performing better during the COVID-19 pandemic. …

Less than a year after its November 2019 launch, Disney+ is on track to overtake Hulu as the third-largest subscription video-on-demand service in the U.S. …

Prime-time network TV scatter ad prices have remained relatively stable for the Big 3 networks during the first five months of the COVID-19 pandemic, thanks …

Consumer economic confidence has hit a COVID-19 pandemic low, according to the eighth and final wave of pandemic-related tracking conducted by Kantar. Nearly three-quarters (73%) …