• Data Reveals Q3 Ad Spending Rebound Stratified, Biggest Companies See Biggest Gains
    An analysis of actual ad spending trends during the second and third quarters indicates most marketers are firmly in rebound, but the biggest gains are …
  • A Dozen Binge-Worthy Hidden Gems To Stream
    I've been analyzing television programming for more than 30 years. There was a time, not too long ago, when I could list every show on …
  • Sparks & Honey Report Finds Rise In Disinformation Impacting Trust In Giving
    The rise in disinformation isn't just impacting politics and social discourse, it's having an impact on giving -- making it more important than ever for …
  • Out-of-Home Viewing Proves Big Boon For NFL Ratings, Despite Pandemic
    The first week of the NFL season, which also is the first to have Nielsen's out-of-home viewing estimates embedded in the ratings, has proven to …
  • Magna: U.S. Ad Spending Fell 7.2% During First Half, Erosion Poised To Moderate In Second Half
    The U.S. advertising economy fell 7.2% during the first six months of 2020, though the rate of erosion is expected to moderate to -2.0% during …
  • Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
    While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the …
  • Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVID
    While overall ad spending has declined, a new study of TV and radio ad campaigns indicates they are actually performing better during the COVID-19 pandemic. …
  • In Its First Year, Disney+ Penetrates A Third Of OTT: On Track To Overtake Hulu
    Less than a year after its November 2019 launch, Disney+ is on track to overtake Hulu as the third-largest subscription video-on-demand service in the U.S. …
  • Average Prime-Time Scatter Prices Remain Stable During Pandemic, Thanks To NBC
    Prime-time network TV scatter ad prices have remained relatively stable for the Big 3 networks during the first five months of the COVID-19 pandemic, thanks …
  • Consumer Confidence Reaches Low In The 8th And Final Wave Of Kantar's COVID-19 Barometer
    Consumer economic confidence has hit a COVID-19 pandemic low, according to the eighth and final wave of pandemic-related tracking conducted by Kantar. Nearly three-quarters (73%) …
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