The biggest barrier to personalization at scale is a lack of consistent audience segmentation across channels.
More than half of consumers say they're researching holiday purchases on e-commerce and retail sites.
Open programmatic ad spending on connected television this year has risen 31% worldwide.
Almost half of consumers worldwide said it was harder to act sustainably amid economic uncertainties.
More than 70 years of police portrayals on popular scripted dramas have contributed to public perception of police as the heroic good guys putting their …
Almost two-thirds of people aged 18-25 said they had been influenced to buy a product after seeing it on social media.
Most Muslims surveyed in Indonesia and Malaysia said advertising that shows Muslims reflects what they're like in their respective countries.
About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
Younger audiences are more likely to choose social media or video games for entertainment.
Forty-one percent of U.S. consumers said they own a smart speaker as of the second quarter of this year.