Eighty-nine percent of Generation Z and 85% of millennial consumers said they watch video on their phones.
YouTube's popularity can be attributed to its free content and preinstallation on many mobile devices.
The percentage of agency executives who said it's gotten harder to find new business rose from 28% last year to 43% this year, a study …
The digital advertising market is expected to support about five to 10 identifiers as replacements for third-party cookies.
Almost three quarters of Gen Z emoji users are willing to buy a product using the cartoon images.
Roughly four out of five marketers said they believe IT teams will become more involved in marketing efforts in the next five years.
With the Emmy Awards airing tonight, I thought it was a good time to provide a review of the best new series of the year. …
Forty percent of Roku apps and 30% of Amazon Fire TV apps have at least two bundle IDs, creating potential headaches for advertisers.
Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibility for ads that appear next to misinformation.
Consumers spend $133 a month more, on average, than they estimate they do on subscriptions.