Online Misinformation Has Negative Effects On Brand Safety, Confirms Research
- by Robert Williams , September 8, 2022
When people see advertising that appears next to intentionally misleading information, they tend to form a negative opinion of the advertiser. Almost three quarters (73%) of U.S. consumers said they would feel unfavorably toward brands that have been associated with misinformation, according to a survey by ad verification company Integral …
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