• Happy New Year: Well, Happier, Hopefully
    While most people worldwide consider themselves to be happy, the percentage slipped six percentage points in 2019 from 2018, according to IPSOS' annual year-in-review of …
  • Top 'Intel' Stories Of 2019
    Readers of Research Intelligencer apparently are most interested in themselves, or as the case may be, their peers. That appears to be the case based …
  • Marketers Face Challenges With MTA Media Tracking
    Marketers still expect to use other media measurement tools like media-mix modeling, especially in tracking traditional media.
  • Interpublic-Sponsored Study Finds Prejudice Persists For Black Corporate Pros
    Black professionals working in the Midwest are most prone to experience prejudice at work, according to findings of "Being Black in Corporate America," an in-depth …
  • Marketers Steadily Increase Use of Multi-Touch Attribution for Media Insights
    The percentage of advertisers in North America that had adopted MTA methods rose to 45% this year from 41% in 2018, according to a survey …
  • 1.3 Billion, And Counting...
    At presstime, the North American Aerospace Defense Command (NORAD) estimated more than 1.3 billion Christmas gifts have already been delivered, albeit mostly in the Eastern …
  • TikTok Redefines Social Networking Among Younger Audiences
    TikTok's focus on spontaneous video entertainment helps to differentiate the platform from other social media platforms like Facebook, according to eMarketer.
  • Survey: Social Media Will Be Leading Marketing Channel by 2029
    While 14% of surveyed digital commerce leaders consider social commerce the most important sales channel currently, 20% expect it to be most dominant in 10 …
  • Agencies More Pessimistic Than Marketers On Ad/Media Services Business, Offer Different Solutions
    Agency execs are somewhat more pessimistic about the direction of the ad and media services industry than their clients, according to findings of a study …
  • Wearables, Hearables Approaching Critical Mass
    The so-called wearables market -- wearable devices such as smartwatches, headphones, and other accessories tethered to a smartphone, PC or other internet connected device -- …
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