by Joe Mandese on Dec 18, 3:20 PM
While overall multicultural advertising and marketing spending in the U.S. is growing at about the rate of the general marketplace, some ethnic segments are growing …
by on Dec 18, 1:42 PM
Brand loyalty is fleeting for most consumers, especially older generations and lower-income groups.
by on Dec 18, 1:41 PM
Almost half of marketers said they may be priced out of paid Facebook advertising if costs continue to rise.
by Joe Mandese on Dec 17, 3:16 PM
Instagram remains the most effective media platform in terms of generating responses to brand content, according to the latest edition of social media tracker ListenFirst's …
by on Dec 16, 2:30 PM
Viewers are seeking out sports programming from over-the-top services amid a broader shift in media consumption on connected devices.
by Joe Mandese on Dec 16, 2:13 PM
Despite being a year of corporate transition, GroupM bettered the media billings growth rate of the Big 6 agency holding company media units, and expanded …
by on Dec 13, 9:15 AM
Three fourths of consumers are concerned that their personal data are permanently recorded amid heightened distrust of data collection.
by Joe Mandese on Dec 11, 6:02 PM
Advertisers and agency media buyers both deem Disney-like account pitches requiring an agency to commit its other clients' ad budgets to buy a media client's …
by on Dec 11, 2:46 PM
With retailers like Amazon, Walmart and Target selling ad space and paid product listings on their websites, an ecommerce media strategy becomes even more important …
by Steve Sternberg on Dec 10, 10:57 AM
That's right, I said 27. In this week's edition I examine the embarrassment of riches, not to mention the paradox of choice, of 2019's best …