Study Finds Brand Loyalty Fleeting, Consumers Easily Convinced To Switch

  • by December 18, 2019

Brand loyalty is fleeting for most consumers, especially older generations and lower-income groups who tend to seek more value from products and services.

Seventy percent of U.S. adults said they are not steadfastly loyal to a brand when a more enticing offer grabs their attention, according to a survey by …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications