Clients Slightly More Tolerant Than Agencies Re Disney-Like Pitch Terms

Advertisers and agency media buyers both deem Disney-like account pitches requiring an agency to commit it's other clients ad budgets to buy a media client's inventory to be a questionable practice. But advertisers are more likely than their clients to deem it legal, if not quite ethical.

That's the finding …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications