More than three quarters of chief marketing officers said they're seeking to make their function more strategic for the chief executive officer

Almost three quarters of U.S. households said they signed up for a FAST service because of the lower cost.

"Does it count as leisure if you're spending an hour trying to figure out if any of the 17 streaming services you subscribe to are …

This season, I began a monthly series reviewing TV shows and labeling them "The Good, The Too Bad, and The Ugly." Between January and July …

Soccer and gymnastics tend to be the most popular sporting events among consumers worldwide.

Sixty percent of Target shoppers said they look up products after seeing a video ad they're interested in.

Amazon, the target of an antitrust lawsuit in the United States, is considered a pioneer with its retail media network.

Human creativity helps to get the most out of AI ad evaluation models that are trained on ads produced or aired in the past.

More than half of U.S. adults this month said they plan to watch the Summer Olympics.

Middle-income parents plan to cut back the most as they struggle with finances and worry about economic conditions.