About two-thirds of social media shoppers said they plan to buy something for themselves during the back-to-school season.

Three quarters of buying advertising on connected television apps is automated, or handled programmatically through several kinds of deals.

Pharmaceutical companies may be leaving an important channel unattended when it comes to educating consumers.

Almost all American adults said they trust what they see and hear on local TV news, compared with less than half who trust social media.

The good: Elisabeth Moss is riveting as high-level undercover MI6 agent, Imogen Salter, in "The Veil." She has an uncanny ability to assume new identities …

Two-thirds of parents said they worry a lot or somewhat about their child's safety online,

More than half of advertisers said a large, simultaneous audience is the biggest reason to buy ads in live events.

With an average sports sponsorship deal size of $1.11 million, Los Angeles is ahead of major markets such as New York, Toronto and Chicago.

Amazon Prime Video's entry into the ad-supported market is having a significant effect on advertising growth for streaming.

U.S. consumers last year bought groceries from an average of 20.7 different stores, dividing their shopping among more stores to save money.