• Study Finds Third Of Creative/Media Reviews Consolidated In Holding Cos.
    In what appears to be a first-of-its-kind study, advertising account review tracker Comvergence analyzed two years of reviews involving both creative and media assignments and …
  • Retail Driving Digital Ad Growth: Tech, Media, Entertainment Lead
    Retail marketers will continue to be the engine driving digital ad spending at least through the next year, according to updated estimates released this morning …
  • 'Value Exchange' Based Ads Generating Higher Completions, Female Skew
    A new wave of ad formats that reward consumers explicitly has emerged. Often called "opt-in advertising," "value exchange-based advertising" or "rewarded "advertising," the rewards typically …
  • Americans Prefer Free, Ad-Supported Models With A Few Longer Ads
    More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with many …
  • Just Like Conventional TV, A New 'Big 4' Dominate OTT
    Like the conventional tv viewing marketplace where a few big channels dominate shares of viewing, comScore has done the same for the over-the-top viewing universe. …
  • The Gigabyte Economy: OTT Fuels Household Data Consumption
    The average U.S. WiFi household increased its data consumption 26% in the past year, according to estimates released by comScore as part of a "State …
  • Amazon Displaces Google As U.S.' Most 'Valuable' Brand
    Media technology companies continue to dominate -- and expand -- their brand value, according to just-released estimates from BrandFinance's annual "US 500" report. The analysis, …
  • Ad Growth Forecast Through 2023
    GroupM capped off a week of mid-year updates from leading ad forecasters with an annual report providing the longest-range view. While the agency's "This Year, …
  • Terrestrial Radio Still Dominates America's 'Share Of Ear'
    Despite the momentum digital audio services have had in recent years, conventional AM/FM radio remains the dominant source of the U.S. audio media marketplace, according …
  • U.S., China Will Account For Two-Thirds Of Global Ad Expansion
    The U.S., long the biggest contributor to worldwide ad spending, will continue to represent a disproportionate share of the ad industry's global expansion, according to …
« Previous Entries