Most Americans cannot correctly identify factual statements and opinion statements in the news media they read, according to results of a survey released today by the Pew Research Center. The findings, based on a survey conducted Feb. 22 - March 8, asked them to classify five factual statements and five opinion statements presented to them. Only 26% of the respondents could correctly identify all five factual statements, and 28% could only identify two or fewer correctly.
Streaming TV penetration is rising faster than previously thought, and a major Wall Street equities firm is upgrading its outlook for penetration to 25% of the U.S. market within the next five years. "As these offerings continue to improve -- closing programming gaps, adding features and improving transmission quality -- and traditional TV consumption falls, we expect the streamers to become increasingly attractive," UBS broadcasting industry analysts write in the new report "A Steeper Ramp For Streaming TV."
With four of the ad world's top economists -- Interpublic's Magna, Publicis' Zenith, Dentsu Aegis Network and Pivotal Research Group's Brian Wieser -- weighing in with revised outlooks for U.S. ad spending, the consensus now looks like a healthy rate of expansion for the U.S. ad economy. The average of the revised 2018 growth rates is +4.7%, with IPG's Magna (+6.4%) and Pivotal's Wieser (+6.0%) being the most optimistic with projections that the U.S. ad economy will expand about twice the rate of the most recent forecasts from Publicis' Zenith and Dentsu Aegis Network.
There's a significant disconnect between advertisers and their agencies on a wide range of issues that could determine the future of their rosters, according to findings of the World Federation of Advertisers' recently released The Future of Agency Rosters report. The findings, which are based on surveys the WFA conducted among 50 advertiser and 26 agency execs, indicate marketers believe their agencies are struggling to keep pace with rampant changes in technology and the overall marketing and media marketplace. Conversely, agencies believe their clients "get the agencies they deserve." They also believe there will be a return to the full-service …
Ad engagement on all major social media platforms has declined precipitously, according to findings of an annual consumer survey conducted by the equities research team at UBS. The findings is based on self-reported findings from a survey of 2,000 U.S. adults conducted online as part of UBS' so-called Evidence Lab.
Driven partly by the so-called "Trump Bump," paid subscriptions to online news publishers appear to be growing in many markets worldwide, according to the 2018 edition of the Reuters Institute's Digital News Report. The report, which is based on thousands of surveys conducted online in each market by YouGov, analyzes efforts to persuade consumers to pay directly for online news via subscriptions, membership, donations, as well as per-article payment models.
After years of unabated growth, social media is waning globally -- especially in the U.S. -- as a source of news, and most of the declines are attributable to less consumption of and referrals from Facebook. The findings, which are part of the 2018 edition of a comprehensive annual study released today from the Reuters Institute for the Study of Journalism, shows "direct" access to publishers' sites still is the No. 1 way people sources news, with 32% of news consumers citing it, followed by search (24%), social (23%), email, mobile apps and news aggregators (6% each).
An overwhelming majority of key ANA committee members oppose the U.S. Department of Justice's decision to instruct the U.S. Census Bureau to add a "citizenship" question to the 2020 Census, according to a member poll released today by the ANA. The poll, which was conducted following the Justice Department's decision late last year, surveyed members of the ANA's Data & Measurement, Multicultural Marketing & Diversity, and Legal Affairs committees, and among those who had enough information to respond, 83% were opposed to the decision.
News, even politically charged or "negative" coverage, has little negative impact on brands advertising adjacent to it on a publishers' website. That's the conclusion of a Nielsen study released this morning by News Corp. The study found that news content averaged just 0.5% negative impact on the advertisers appearing adjacent to it. Political news average a 0.7% negative impact, while "negative news" averaged only 0.3% negative impact, well within the range of other forms of website content.
Reddit, a news-sharing and commenting community that has relatively low share of mind on Madison Avenue, now ranks as the third top U.S. website, displacing Facebook, according to the latest estimates from Alexa.com. The ranking, based on a composite of daily time spent on the site, daily page view per visitor, the share of traffic generated from search, and the number of other sites linking into it, is a signal of the underlying vitality of site to the Internet community. At No. 3, Reddit ranks just behind Google.com and YouTube.com, and ahead of Facebook.com, and other biggies like Amazon.com, Wikipedia.com, …