An overwhelming majority of key committee members of the Association of National Advertisers oppose the U.S. Department of Justice’s decision to instruct the U.S. Census Bureau to add a “citizenship” question to the 2020 Census, according to a member poll released today by the ANA.
The poll, which was conducted following the Justice Department’s decision late last year, surveyed members of the ANA’s Data & Measurement, Multicultural Marketing & Diversity, and Legal Affairs committees, and among those who had enough information to respond, 83% were opposed to the decision.
The proposed question asks, “Is this person a citizen of the United States?”
“The survey revealed that opponents of the citizenship question believe it would create an environment of fear and distrust in immigrant communities and depress response to the census from non-citizens and even legal immigrants,” the ANA said in a statement releasing the results, adding, “Such a result would significantly undercount immigrant, minority, and low-income populations, and if immigrants and others (e.g., their families, even if citizens) avoid the national headcount, the census results will be flawed.”
Among other things, the ANA said inaccurate Census results “would distort the representation of U.S. population estimates and the research benchmarked to it because certain populations will likely be undercounted. It could have a particularly negative impact on media that cater to those communities, the companies that research them, and the agencies which help advertise to them. The value marketers see in those consumer segments will be understated and investments will be reduced.”