Tag results for "ana"
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above ItLike any good fighter, the answer is better reach, and Pritchard sa ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year"We're estimating 10% productivity savings over three years. That translates to $ ...
- Ad-ID Taps Nielsen's Bradbury As First CEOBradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Ryan Phelan Named Email Marketer Thought Leader Of The YearRyan Phelan, an industry veteran who has developed email strategy for reta ...
- 4A's, ANA To Collaborate On Pitch Process, Compensation ResearchThose are top priorities in a busy agenda that the 4A's h ...
- Ad Industry Study Calls For JIC Approach To New Market CurrenciesThe ANA, 4As, CIMM study comes days after the networks announced ...
- ANA Finds Commissions Persist, More For Media Than Other ServicesMedia planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- 'Inclusion' Is The ANA's Marketing Word Of The YearAccording to the organization, inclusion was the top vote-getter by a "wi ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs"Advertising is the lifeblood of the American economy," the Association of Nation ...
- 'Uncomfortable Truth' Campaign Is Best In Show At This Year's ANA Multicultural Excellence AwardsOut of this year's 45 winners, Procter & Gamble was the mo ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'"We need to break the [general market] media reach habit," he sa ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides"Tags should not automatically be considered endorsements," the ANA said in commen ...
- ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It"Today's customers have high expectations of brands that claim to be purposefu ...
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate SpeechAn expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effo ...
- Advocacy Groups Press Pelosi To Hold Vote On Privacy BillDozens of advocacy groups are urging House Speaker Nancy Pelosi to schedu ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law"We are concerned that several provisions in the proposed regulations contravene t ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For MediaWhile 75% of procurement execs say their role managing media has be ...
- I'll Like And Share The ANA GuidelinesThe ANA guidelines can level-set the industry, help us avoid inflated metri ...
- Ad Groups Urge Overhaul Of Proposed Privacy BillThe major ad organizations want lawmakers to significantly revise a proposed priva ...
- Ad Industry Blasts Federal Opt-In Privacy ProposalThe proposed draft bill will "have huge negative implications on the who ...
- ANA Urges California Privacy Agency To Revamp Proposed Rules"The proposed draft rules consequently exceed the agency's authority by handing do ...
- Direct Marketing Club Of New York Rebrands As Marketing Club Of New York"All the attributes that have traditionally made direct marketing powerful - dat ...
- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link"We decided we did not want to include projections from four yea ...
- ANA Analysis: Ad Fraud Tops $100B AnnuallyThe cost of various forms of ad fraud including app install farm ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study FindsResearch released from The Advertising Coalition and conducted by IHS Markit ...
- 4A's Call For Transparency In Measurement Currency MethodologiesMarketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' MarketplaceThe study comes as a perfect storm of developments have led ...
