Tag results for "ana"
- Judge Nixes Citizenship Question On CensusThe major ad industry groups opposed the decision to question people about ...
- Ad Industry Asks California AG To 'Clarify' New Privacy Law"Without more clarity, businesses may end up deleting or sharing more information ...
- Advertisers Want FTC To Push For National Privacy LawThe Federal Trade Commission should ask Congress to pass national privacy legislation ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across PlatformsThe Association of National Advertisers and the American Association of Advertising Agencies ...
- 2018 Marketing Word(s) Of The Year: 'Brand Purpose'In a year consumed by jargon like "blockchain," "direct-to-consumer" and "GDPR," the ...
- Advertisers' Access To JusticeThe sheriff's finally in town, y'all, ready to investigate ad fraud. Consider ...
- Massachusetts Data Breach Proposal 'Unnecessary And Costly,' ANA Says"This bill would have severe and negative consequences for advertisers and marketers," ...
- Does A Brand's Purpose Really Impact Sales?Do companies really need a "purpose," as suggested by the ANA? ...
- ANA Launches Center For Brand Purpose To Help Advertisers Find Their Big PicturePurpose is not simply a nice thing to have -- it's imperative ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy LawThe ad industry is urging the Commerce Department to scrutinize new privacy ...
- Leveraging The Gig Economy To 'In-House' Your AgencySources like UpWork all offer quality people with strong experience who can ...
- ANA: Over Three-Quarters Of Our Members Have In-House AgenciesThe ANA study showed that 90% of respondents still work with external ...
- Official And Confirmed (Indirectly): Feds Are Probing Media-Buying PracticesConfirmation came from the ANA, which disseminated a letter to members confirming ...
- MRC Releases 'Content-Level' Brand Safety GuidelinesMoving from simple quants to the most sensitive qualitative area, the Media ...
- California Tweaks New Privacy Law, Delays EnforcementThe new law won't be enforced until either six months after the ...
- AT&T Blasts New California Privacy Law"The California legislation and similar initiatives in other states threaten to create ...
- Report Finds U.S. Marketers Shifting From 'Data' To 'Identity'-Based Marketing, Proficiency MixedIt's no secret that the marketing industry has been shifting from "data-based" ...
- ANA Publishes First 'Sponsored' Content Report Developed By DMAIn a surprise development, The Association of National Advertisers published a report ...
- ANA Presses For Revisions To California Privacy BillThe ANA is pressing California lawmakers to exempt "pseudonymized" data from a ...
- Ad Industry Blasts Apple's New Privacy Settings"The changes announced by Apple will block tools used to support many ...
- Ad Industry Warns Of Privacy 'Overregulation'New privacy laws create "a false sense of concern in the public ...
- Ad Industry Gears Up To Fight For Changes To California Privacy LawThe Association of National Advertisers -- which criticizes the new privacy measure ...
- MRC Updates Ad Verification GuidelinesThe guidelines attempt to address concerns that have developed around user-generated content, ...
- Most Marketers Have No Standard For Measuring 'Return' On SponsorshipsNorth American sponsorship spending is poised to surpass $24 billion this year, ...
- ANA Cheers Supreme Court Order In Fight Over Cell Phone Radiation WarningsWireless carriers and the Association of National Advertisers had asked the Supreme ...
- New York Lawmakers Kill Proposal Expanding Celebrities' Right To Sue"The threat of litigation could have a serious impact on how advertisers ...
- SeeHer, Project YouDoYou Announce New Initiatives At CannesSeeHer is developing the #WriteHerRight movement and YouDoYou is creating a new ...
- Citizenship Question On Census Could Skew Results, Advertisers Say"It would vastly affect our view of the size of the multicultural ...
- ANA: 83% Of Key Members Oppose Census 'Citizenship' QuestionAn overwhelming majority of key ANA committee members oppose the U.S. Department ...
- Advertisers, Other Groups Fight Proposal Expanding Celebrities' Right To Sue"The legislation could cause serious harm to our members in the marketing ...
