Tag results for "ana"
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study FindsResearch released from The Advertising Coalition and conducted by IHS Markit ...
- 4A's Call For Transparency In Measurement Currency MethodologiesMarketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' MarketplaceThe study comes as a perfect storm of developments have led ...
- It's The Demand Chain, StupidThe most important word in digital media, especially programmatic, is "demand," n ...
- ANA Members Increase Efforts Against Russia, For UkraineSeventy-one percent have suspended or reduced media spending in Russia, more th ...
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media SpendingA poll of ANA members found half support providing Ukraine with ai ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA ConferenceThe day revealed improvements like speedier payment cycles to minority-owed media, b ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech SolutionIn response to trade reports earlier this week about its plans ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad CurrenciesDiscovery will team with measurement companies and Omnicom Media Group in ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not DisclosedIt's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'"Consumers receive virtually free access to massive amounts of information online ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The MailTop tactics for the future include organic search, chatbots, live chat, ...
- Ad Industry, Business Groups Urge Congress To Create National Privacy Standard"A growing patchwork of state laws are emerging which threaten innovation a ...
- ANA Commissions Study On Programmatic Media-BuyingPwC, Kroll and the Trustworthy Accountability Group were selected to study i ...
- Ad Industry Says $1 Billion For FTC Should Be Accompanied By National Privacy Law"The U.S. needs both a strong privacy regulator and a rational, comprehensi ...
- Ad Industry To Combat Hate Speech Via Same Platform Perpetuating It: Social MediaThe ANA will oversee the #EngageResponsibly campaign breaking later this year. ...
- Ad Industry Urges California To Retract 'Global Privacy Control' MandateThe ANA, IAB and other ad industry organizations are urging California Attorn ...
- Supreme Court Strikes Down California Disclosure Requirement Opposed By ANAIn a move urged by the ad industry, the Supreme Court Thursd ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption"The events of 2020 and 2021 have elevated the role of brands ...
- Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve DramaticallyWith 87% of the nation's biggest advertisers now vaccinated against the COVID- ...
- ANA Urges New York To Put Brakes On Opt-In Privacy BillNew York lawmakers should wait until 2022 before taking up a bro ...
- Report: Marketers Believe Supplier Diversity Is ImportantThe ANA issued a report on the subject a week after Byr ...
- Opt-In Privacy Bill Advances In New YorkA sweeping privacy bill introduced recently in New York cleared its fir ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand SafetyThe ANA study finds other sharp differences in the KPIs valued mo ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most UsedThe most important KPIs, or key performance indicators, used by advertisers ...
- New ANA Programmatic Buying Study Aims To Improve Process Transparency, ProductivityRather than a focus on uncovering fraud, "We are saying the w ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For BrandsThe Association of National Advertisers' Center for Brand Purpose this morning releas ...
- ANA Urges Court To Strike Down California Charitable Donor Disclosure RequirementA California policy requiring charities to disclose donors' identities to the sta ...
- Virginia Passes Privacy Law Backed By Tech CompaniesVirginia lawmakers have passed a privacy bill similar to a law th ...
