Tag results for "ana"
- MRC Releases 'Content-Level' Brand Safety GuidelinesMoving from simple quants to the most sensitive qualitative area, the Media ...
- California Tweaks New Privacy Law, Delays EnforcementThe new law won't be enforced until either six months after the ...
- AT&T Blasts New California Privacy Law"The California legislation and similar initiatives in other states threaten to create ...
- Report Finds U.S. Marketers Shifting From 'Data' To 'Identity'-Based Marketing, Proficiency MixedIt's no secret that the marketing industry has been shifting from "data-based" ...
- ANA Publishes First 'Sponsored' Content Report Developed By DMAIn a surprise development, The Association of National Advertisers published a report ...
- ANA Presses For Revisions To California Privacy BillThe ANA is pressing California lawmakers to exempt "pseudonymized" data from a ...
- Ad Industry Blasts Apple's New Privacy Settings"The changes announced by Apple will block tools used to support many ...
- Ad Industry Warns Of Privacy 'Overregulation'New privacy laws create "a false sense of concern in the public ...
- Ad Industry Gears Up To Fight For Changes To California Privacy LawThe Association of National Advertisers -- which criticizes the new privacy measure ...
- MRC Updates Ad Verification GuidelinesThe guidelines attempt to address concerns that have developed around user-generated content, ...
- Most Marketers Have No Standard For Measuring 'Return' On SponsorshipsNorth American sponsorship spending is poised to surpass $24 billion this year, ...
- ANA Cheers Supreme Court Order In Fight Over Cell Phone Radiation WarningsWireless carriers and the Association of National Advertisers had asked the Supreme ...
- New York Lawmakers Kill Proposal Expanding Celebrities' Right To Sue"The threat of litigation could have a serious impact on how advertisers ...
- SeeHer, Project YouDoYou Announce New Initiatives At CannesSeeHer is developing the #WriteHerRight movement and YouDoYou is creating a new ...
- Citizenship Question On Census Could Skew Results, Advertisers Say"It would vastly affect our view of the size of the multicultural ...
- ANA: 83% Of Key Members Oppose Census 'Citizenship' QuestionAn overwhelming majority of key ANA committee members oppose the U.S. Department ...
- Advertisers, Other Groups Fight Proposal Expanding Celebrities' Right To Sue"The legislation could cause serious harm to our members in the marketing ...
- Ad Industry Joins Campaign Opposing California Privacy InitiativeThree industry organizations -- the Association of National Advertisers, Data & Marketing ...
- ANA Gobbles Up Another Trade OrganizationWith the acquisition of the Data & Marketing Association, the ANA says ...
- ANA Urges Lawmakers To Hold Off On New Privacy Laws"Sometimes the cure can make the disease worse," ANA executive vice president ...
- Facebook Drops Opposition To California Privacy ProposalFaced with ongoing concerns over users' privacy, Facebook says it will stop ...
- Marketers Put Their Money Where Influencers Are, Cash Found Top Method Of CompensationThree out of four national marketers are actively utilizing "influencer marketing," according ...
- ANA: Industry Should Strengthen Privacy Rights"Our collective ecosystem can disappoint -- and, in certain instances, it materially ...
- Advertisers Blast Proposed Expansion Of Celebrities' Right To SueNew York lawmakers are again considering a proposal to broaden the state's ...
- ANA: Transparency and Brand Safety Concerns Drive Expansion Of In-House Programmatic ActivityA new survey from the Association of National Advertisers shows that more ...
- Wyden Proposes Federal Agencies Block Ads To Combat Malvertising"Using targeted ads, it is simply far too easy for foreign governments ...
- AIMM Opens Doors To Wider MembershipEffective immediately, AIMM membership will now be open to all ANA members ...
- IAB, Other Ad Groups Urge FTC To Focus On 'Concrete' Harms"A concrete injury standard creates predictability for businesses and consumers while also ...
- Appeals Court Rebuffs ANA And Wireless Carriers Over Cell Phone Radiation Warningsthe 9th Circuit Court of Appeals will not reconsider its recent decision ...
- ANA: Most Brands Handle Social Media For Sponsorships In-HouseAt a time when the use of social media is becoming a ...
