- Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most Gen Zers believe media does a good job of reflecting the ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad Buys
MAD, Steve McClellan - Monday, June 19, 2023
The ANA issued what it called a "first look" at its stu ...
- Trustworthy Accountability Group Tackles MFA Sites
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- MRM, American Express Take Home Top B2 Honors
MAD, Steve McClellan - Wednesday, June 7, 2023
Other winners included Kristina Gregory, VP Marketing, Digital and Brand, for Constellati ...
- Keeping Cross-Platform Measurement Flexible for Users
MediaDailyNews, George Ivie - Monday, May 22, 2023
Users of cross-media systems should be enabled to consider context parameters ...
- Advertisers, Broadcasters And Others Blast FTC Proposal To Ban Noncompetes
PolicyBlog, Wendy Davis - Thursday, April 20, 2023
"Noncompetes serve vital business and employee interests," the ANA, NetChoice, Chamber ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
MediaDailyNews, Joe Mandese - Monday, April 10, 2023
"One hypothesis about the gap between interest and investment is that ma ...
- Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital Ads
Digital News Daily, Wendy Davis - Tuesday, April 4, 2023
Maryland's tax on digital ad sales is invalid under the Internet T ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
"We're estimating 10% productivity savings over three years. That translates to $ ...
- Ad-ID Taps Nielsen's Bradbury As First CEO
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Ryan Phelan Named Email Marketer Thought Leader Of The Year
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Ryan Phelan, an industry veteran who has developed email strategy for reta ...
- 4A's, ANA To Collaborate On Pitch Process, Compensation Research
MAD, Steve McClellan - Tuesday, January 10, 2023
Those are top priorities in a busy agenda that the 4A's h ...
- Ad Industry Study Calls For JIC Approach To New Market Currencies
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2023
The ANA, 4As, CIMM study comes days after the networks announced ...
- ANA Finds Commissions Persist, More For Media Than Other Services
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
Media planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- 'Inclusion' Is The ANA's Marketing Word Of The Year
Mediapsssst, Richard Whitman - Wednesday, December 7, 2022
According to the organization, inclusion was the top vote-getter by a "wi ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs
Digital News Daily, Wendy Davis - Monday, November 21, 2022
"Advertising is the lifeblood of the American economy," the Association of Nation ...
- 'Uncomfortable Truth' Campaign Is Best In Show At This Year's ANA Multicultural Excellence Awards
Mediapsssst, Richard Whitman - Tuesday, November 8, 2022
Out of this year's 45 winners, Procter & Gamble was the mo ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Tuesday, September 27, 2022
"Tags should not automatically be considered endorsements," the ANA said in commen ...
- ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It
MediaDailyNews, Joe Mandese - Wednesday, September 7, 2022
"Today's customers have high expectations of brands that claim to be purposefu ...
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate Speech
MediaDailyNews, Joe Mandese - Wednesday, August 31, 2022
An expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effo ...
- Advocacy Groups Press Pelosi To Hold Vote On Privacy Bill
PolicyBlog, Wendy Davis - Friday, August 26, 2022
Dozens of advocacy groups are urging House Speaker Nancy Pelosi to schedu ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2022
The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- I'll Like And Share The ANA Guidelines
MediaDailyNews, Crystal Duncan - Thursday, July 21, 2022
The ANA guidelines can level-set the industry, help us avoid inflated metri ...
- Ad Groups Urge Overhaul Of Proposed Privacy Bill
Digital News Daily, Wendy Davis - Monday, July 18, 2022
The major ad organizations want lawmakers to significantly revise a proposed priva ...