Tag results for "ana"
- Planning Software Market To Top $1.6B, According To A Plate Of ShrimpThat's what I stumbled on when I set up Google News aler ...
- Ad Industry Presses To Derail California Data Broker BillMajor ad organizations and other business groups are pressing to derail ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media"Our earlier study clearly demonstrated that there are a significant number ...
- Ad Industry Urges California Lawmakers To Reject New Data Broker BillThe major ad organizations are urging California lawmakers to reject a bi ...
- ANA Opposes FTC's Proposed Rules For Health InformationAn FTC proposal that would require developers of health-related apps to noti ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees"Our study found that advertisers were often unaware of this," financial adviso ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA StudyNewsGuard also released new data showing the number of AI-generated news sit ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business PitchesIn terms of incumbent agency reviews, the media department is less involve ...
- Ad Group Criticizes FTC's Proposed 'Click To Cancel' Rules"Requiring 'simple' cancellation is a difficult standard for businesses to implement, ...
- Gen Z Demands Marketing That Reflects Diversity And Inclusion: StudyMost Gen Zers believe media does a good job of reflecting the ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad BuysThe ANA issued what it called a "first look" at its stu ...
- Trustworthy Accountability Group Tackles MFA SitesIn a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- MRM, American Express Take Home Top B2 HonorsOther winners included Kristina Gregory, VP Marketing, Digital and Brand, for Constellati ...
- Keeping Cross-Platform Measurement Flexible for UsersUsers of cross-media systems should be enabled to consider context parameters ...
- Advertisers, Broadcasters And Others Blast FTC Proposal To Ban Noncompetes"Noncompetes serve vital business and employee interests," the ANA, NetChoice, Chamber ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers"One hypothesis about the gap between interest and investment is that ma ...
- Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital AdsMaryland's tax on digital ad sales is invalid under the Internet T ...
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above ItLike any good fighter, the answer is better reach, and Pritchard sa ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year"We're estimating 10% productivity savings over three years. That translates to $ ...
- Ad-ID Taps Nielsen's Bradbury As First CEOBradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Ryan Phelan Named Email Marketer Thought Leader Of The YearRyan Phelan, an industry veteran who has developed email strategy for reta ...
- 4A's, ANA To Collaborate On Pitch Process, Compensation ResearchThose are top priorities in a busy agenda that the 4A's h ...
- Ad Industry Study Calls For JIC Approach To New Market CurrenciesThe ANA, 4As, CIMM study comes days after the networks announced ...
- ANA Finds Commissions Persist, More For Media Than Other ServicesMedia planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- 'Inclusion' Is The ANA's Marketing Word Of The YearAccording to the organization, inclusion was the top vote-getter by a "wi ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs"Advertising is the lifeblood of the American economy," the Association of Nation ...
- 'Uncomfortable Truth' Campaign Is Best In Show At This Year's ANA Multicultural Excellence AwardsOut of this year's 45 winners, Procter & Gamble was the mo ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'"We need to break the [general market] media reach habit," he sa ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.Osborn, who stepped down as CEO of OMD earlier this year followi ...
