• MediaCom, Horizon Dominate 2018 New Media Biz In U.S.
    GroupM's MediaCom and independent Horizon Media were the winningest new biz media shops in the U.S. in 2018, according to estimates from Comvergence's just-released New …
  • Get Your Award-Winning Native Ad Case Studies Here
    The Native Advertising Institute has just released a new ebook, 51 Award-winning Native Advertising Examples - from the 2018 Native Advertising Awards. The ebook features …
  • Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'
    Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number feel …
  • Automotive Leads In Brand Content Effectiveness, 'Media' Performs Below Average
    The automotive industry is the most effective for brand content of all those measured by Havas in its just-released 2019 Meaningful Brands study. The report, …
  • Global Ad Consensus Remains Unchanged, But Check Out WARC's Digital Forecast
    Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. WARC …
  • Media Remains World's Most 'Intimate' Brands Category, Auto Ranks No. 2
    Media remains the most "intimate" category in terms of how consumers connect with its brands. That's one of the top findings from the just-released 2019 …
  • It's Official: Digital Overtakes Traditional This Year, Amazon Remains Ascendant
    Well, it's official. Digital will overtake "traditional" media in share of U.S. ad spending this year. That's the news of the day from digital media …
  • Forget Millennials and Gen Xer, It's Your Media Generation That Counts
    Generations have traditionally been defined in 15- to 18-year increments, and given names based on some characteristic of the group's behavior or time period. While …
  • Mobile Traffic Poised To Reach A Zettabyte, And With It, Greater Share Of Internet
    Mobile traffic will approach an annual run rate of a zettabyte (1 trillion gigabytes) by the end of 2022, according to a new forecast on …
  • AI Projected To Be The 'Word' Of 2019, 'Transparency' Dominates 2018
    AI (artificial intelligence), which ranked only third as the word or term of the year for 2018, is projected to be the most important one …
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