GroupM's MediaCom and independent Horizon Media were the winningest new biz media shops in the U.S. in 2018, according to estimates from Comvergence's just-released New …

The Native Advertising Institute has just released a new ebook, 51 Award-winning Native Advertising Examples - from the 2018 Native Advertising Awards. The ebook features …

Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number feel …

The automotive industry is the most effective for brand content of all those measured by Havas in its just-released 2019 Meaningful Brands study. The report, …

Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. WARC …

Media remains the most "intimate" category in terms of how consumers connect with its brands. That's one of the top findings from the just-released 2019 …

Well, it's official. Digital will overtake "traditional" media in share of U.S. ad spending this year. That's the news of the day from digital media …

Generations have traditionally been defined in 15- to 18-year increments, and given names based on some characteristic of the group's behavior or time period. While …

Mobile traffic will approach an annual run rate of a zettabyte (1 trillion gigabytes) by the end of 2022, according to a new forecast on …

AI (artificial intelligence), which ranked only third as the word or term of the year for 2018, is projected to be the most important one …