AI Projected To Be The 'Word' Of 2019, 'Transparency' Dominates 2018

AI (artificial intelligence), which ranked only third as the word or term of the year for 2018, is projected to be the most important one in the ad industry this year, according to interviews with advertisers and agency executives conducted by Advertiser Perceptions for Research Intelligencer in January.

The study, …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications