by Robert Williams on Aug 31, 5:46 PM
Only 35% of marketers said in a survey that they consider the physical ability of the consumer when developing digital content.
by Robert Williams on Aug 30, 9:50 AM
Only 36% of people who participate in social media conversations described those interactions as "generally healthy."
by Steve Sternberg on Aug 30, 9:46 AM
In a television/video world where there are more original scripted series than ever before, it is rare to find a new show that is truly …
by Robert Williams on Aug 29, 1:00 PM
Older audiences also tend to pay attention to advertising longer than younger consumer do, according to the study.
by Robert Williams on Aug 26, 1:00 PM
Ad spending by the travel industry more than doubled from a year earlier, as consumers yearned to sightsee after being stuck at home during the …
by Robert Williams on Aug 25, 12:00 AM
AM/FM radio is dominant in time spent with ad-supported audio, though podcasts are gaining ground among younger audiences.
by Robert Williams on Aug 24, 1:00 PM
Many consumers expect to see relevant content to help maintain their attention, but personalization of advertising can be off-putting.
by Robert Williams on Aug 23, 4:41 PM
Roadblocks to creativity in a hybrid work environment included a lack of urgency and spontaneity among marketing teams.
by Robert Williams on Aug 22, 4:11 PM
The World Cup offers advertisers a chance to reach consumers including highly engaged soccer fans.
by Steve Sternberg on Aug 22, 9:20 AM
Hint: It's both. The series, which premiered on CBS in 2019, was the network's best new show of the year, but unfortunately not one of …