Almost three-quarters of Canadian TV viewers ages 18 to 29 say they watch content on their mobile phones.
Almost a fifth of people who abandoned a brand shared their displeasure on social media.
Having been a big fan of Breaking Bad, I was extremely skeptical, and didn't get why anyone would want to develop a series around Saul …
Among people who say they'd rather save money rather than pay for an ad-free experience, 59% indicated they can tolerate a certain number of ads.
The percentage of total holiday sales that happen in October shifted from 30% in 2019 to 32% last year.
Many customer engagement leaders at banks said re-engaging customers has become more difficult than engaging new customers.
People have grown more familiar with technology while working from home or attending online classes, but many still feel overwhelmed.
Apps such as Facebook and TikTok are popular among all demographic groups, especially people ages 25 to 34.
Walled-garden media environments add to the challenges that DTC marketers face with measuring media performance.
Political action committees have spent $827 million on ads for the general election, compared with $131 million among individual candidates.