News, Travel & Politics Lead In Global Ad-Spend Growth During Q2

Spending on advertising in the second quarter grew 41% from a year earlier, with significant advancements in most categories, according to an analysis by sell-side programmatic ad platform PubMatic. News brands experienced the biggest jump with a 173% gain, as the Russian invasion of Ukraine spurred greater interest in current …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications