• Before Its First Salvo, Disney+ Already Appears To Be Winning The SVOD War
    As the major media companies' SVOD war gets underway, a survey of American consumers conducted by Hub Entertainment Research indicates Disney+ may be the big …
  • Americans Flunk Digital Knowledge Test, A Third Think They Already Have 5G
    A third of Americans believe they already have 5G mobile phone connectivity, even though there currently is only relatively limited and spotty 5G coverage in …
  • Forecast Predicts Advertising/Marketing Pacing The Overall Economy
    While traditional media will continue to lag overall economic growth, total ad and marketing expenditures will keep pace with it globally and will actually outpace …
  • Study Finds Teens Hyper-Connected, Spend Most Of Their Time On Screens
    Ownership of smartphones has jumped 25% among American teens and 70% among tweens over the past four years, giving the young cohorts unbridled access to …
  • Creating TV Buzz At Comic Cons
    The TV industry has always had big events, confabs and stunts designed to create some early buzz for upcoming series, and given the role that …
  • DR TV Trending Toward Longer Units, Use Of :45s Is Soaring
    The buzz in the ad trade press may be about brand marketers shifting to shorter-form units, especially for digital video buys, but a new study …
  • The Cost/Ad Value Relationship Of OTT Services
    With AT&T (WarnerMedia) ramping up the buzz for the 2020 launch of its HBO Max OTT spin-off service, the equities research team at UBS created …
  • Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
    Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a …
  • Data Reveals Volatility Among Top D2C Brands
    Direct-to-consumer (D2C) brands may seem to come out of nowhere for many of the establishment brands they compete with, but new data from media tracker …
  • How Out-of-Home Amplifies Weekly Audience Reach
    Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to a …
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