As the major media companies' SVOD war gets underway, a survey of American consumers conducted by Hub Entertainment Research indicates Disney+ may be the big …

A third of Americans believe they already have 5G mobile phone connectivity, even though there currently is only relatively limited and spotty 5G coverage in …

While traditional media will continue to lag overall economic growth, total ad and marketing expenditures will keep pace with it globally and will actually outpace …

Ownership of smartphones has jumped 25% among American teens and 70% among tweens over the past four years, giving the young cohorts unbridled access to …

The TV industry has always had big events, confabs and stunts designed to create some early buzz for upcoming series, and given the role that …

The buzz in the ad trade press may be about brand marketers shifting to shorter-form units, especially for digital video buys, but a new study …

With AT&T (WarnerMedia) ramping up the buzz for the 2020 launch of its HBO Max OTT spin-off service, the equities research team at UBS created …

Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a …

Direct-to-consumer (D2C) brands may seem to come out of nowhere for many of the establishment brands they compete with, but new data from media tracker …

Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to a …