How Out-of-Home Amplifies Weekly Audience Reach

by Joe Mandese @mp_joemandese, October 18, 2019

Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to a study being released Monday by the Out-of-Home Advertising Association of America (OAAA).

The study -- which was conducted by MRI-Simmons and included results from its …

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