• IPG Units Find Lower Ad Loads Lead To Better Recall On Connected TV
    Consumers believe linear TV has much higher ad loads than connected TV, and it's a big factor in their decision to view connected TV, according …
  • The Economic Value Of 'Walking Away' From Facebook: Nearly $2,000 / Year
    If you want to understand the hold Facebook has on users, hold an auction to pay active users to "walk away" from the social network. …
  • Facebook Ad Expansion Slows, Advertiser Backlash Cited
    Facebook's turbocharged ad expansion has cooled to a 16% growth rate in Q3, down about half the rate of the beginning of the year, according …
  • Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six Years
    A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows daily …
  • The Best 18 TV Dramas Of 2018
    The fact that I am just now discovering some shows that have already been on for multiple seasons should tell you something about how many …
  • TV User Erosion Accelerates
    In the battle for share of consumer time spent with media, TV is losing to digital -- most likely being displaced by over-the-top streaming of …
  • What Goes Down, Must Come Up: How Audience Erosion Is Driving Network TV Ad Prices To New Heights
    The erosion of total day network audience delivery has been accelerating -- especially among cable networks -- but ad revenues have been relatively flat, implying …
  • Time Spent Per Facebook User Erodes 10% In October, Other Platforms Ascendant
    Facebook's share of consumer time spent with digital media fell 6% in October vs. the same month in 2017, according to an analysis of Nielsen's …
  • 2019 Global Ad Consensus Loses Some Steam, Remains Buoyant
    The average of the Big 3 -- WPP's GroupM, IPG Mediabrands' Magna, and Publicis' Zenith -- would be a 4.1% expansion of global ad spending …