Consumers believe linear TV has much higher ad loads than connected TV, and it's a big factor in their decision to view connected TV, according to the latest research between the two types of "TV" viewing experiences conducted by Interpublic's Magna and IPG Media Lab units. The latest installment of their ongoing tracking study, "Engaging The Mind," combined survey and neurometric research to understand the differences between consumer perceptions, cognition and their emotional responses to advertising in both environments and found that, overall, connected TV has lighter loads, but much higher levels of advertising recall than linear TV does.
If you want to understand the hold Facebook has on users, hold an auction to pay active users to "walk away" from the social network. That's what academic researchers at Tufts University's Friedman School of Nutrition Science and Policy did to understand it in the most bottom line of terms: cash. As it turns out, the average auction-based value of deactivating an active user's Facebook account annualizes to nearly $2,000.
Facebook's turbocharged ad expansion has cooled to a 16% growth rate in Q3, down about half the rate of the beginning of the year, according to Standard Media Index estimates released today. The data, which is drawn from a pool of the industry's largest agency holding companies, is based on actual media spending, and shows that after beginning the year with a first-quarter expansion of 35%, Facebook is now barely keeping pace with overall digital ad marketplace growth.
A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows daily time spent viewing live TV has fallen nearly an hour, while time spent on smartphones has grown by nearly 1.5 hours over the past six years.
The fact that I am just now discovering some shows that have already been on for multiple seasons should tell you something about how many gems worth finding are out there. In this week's edition, I list my top 18 dramas for 2018. Some are new, some returning. Since they are so different from one another, I am presenting them in alphabetical rather than rank order.
In the battle for share of consumer time spent with media, TV is losing to digital -- most likely being displaced by over-the-top streaming of video content that previously would have been captured as part of the TV "universe" by Nielsen, but which is now being attributed to digital content consumption instead. This table shows the quarterly trend in persons using television (PUT) for viewers two years or older, analyzed by the equities research team at UBS.
The erosion of total day network audience delivery has been accelerating -- especially among cable networks -- but ad revenues have been relatively flat, implying a surge in average prices paid by TV advertisers, according to an analysis of quarterly audience, ad revenue and pricing data published today by the UBS equities research team, t
Facebook's share of consumer time spent with digital media fell 6% in October vs. the same month in 2017, according to an analysis of Nielsen's Digital Content Ratings data by Pivotal Research Group. Time spent per Facebook user actually declined 10% during the period, indicating the social network isn't just losing share among an expanding market of digital content consumption, but it's eroding among users too.
The average of the Big 3 -- WPP's GroupM, IPG Mediabrands' Magna, and Publicis' Zenith -- would be a 4.1% expansion of global ad spending over 2018, which grew 5.3% over 2017. The global ad outlooks lost a little steam from previous tracking at GroupM, which downgraded its initial 2019 outlook by three-tenths of a point, and Zenith, which took it down two-tenths of a point.