Consumers believe linear TV has much higher ad loads than connected TV, and it's a big factor in their decision to view connected TV, according …

If you want to understand the hold Facebook has on users, hold an auction to pay active users to "walk away" from the social network. …

Facebook's turbocharged ad expansion has cooled to a 16% growth rate in Q3, down about half the rate of the beginning of the year, according …

A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows daily …

The fact that I am just now discovering some shows that have already been on for multiple seasons should tell you something about how many …

In the battle for share of consumer time spent with media, TV is losing to digital -- most likely being displaced by over-the-top streaming of …

The erosion of total day network audience delivery has been accelerating -- especially among cable networks -- but ad revenues have been relatively flat, implying …

Facebook's share of consumer time spent with digital media fell 6% in October vs. the same month in 2017, according to an analysis of Nielsen's …

The average of the Big 3 -- WPP's GroupM, IPG Mediabrands' Magna, and Publicis' Zenith -- would be a 4.1% expansion of global ad spending …