by on Feb 28, 12:59 PM
Almost all marketers said they will use the image-sharing app in their influencer campaigns this year.
by Joe Mandese on Feb 28, 12:55 PM
AI is having a profound effect on all facets of marketing and it's expected to become the dominant way most consumers interact with businesses within …
by on Feb 27, 10:24 AM
Most advertisers will increase influencer campaigns as their strategies move beyond the experimental stage and become more refined.
by Joe Mandese on Feb 27, 10:21 AM
The majority of ad executives are currently utilizing location-based data, and the No. 1 reason is to improve ad targeting.
by Joe Mandese on Feb 26, 11:34 AM
The percentage of marketing budgets spent on domestic markets continues to be near its all-time high, according to a semiannual survey.
by Joe Mandese on Feb 26, 11:21 AM
Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest installment …
by on Feb 25, 2:23 PM
More than half of retailers will be more conscious of political connections that can be made from what they post on social channels.
by Joe Mandese on Feb 25, 2:19 PM
After trending downward throughout 2019, so-called "problematic" ad impressions spiked again in the fourth quarter, according to the latest edition of Confiant's Demand Quality Report. …
by on Feb 24, 1:09 PM
Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers.
by Joe Mandese on Feb 24, 12:59 PM
While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they are …