Almost all marketers said they will use the image-sharing app in their influencer campaigns this year.

AI is having a profound effect on all facets of marketing and it's expected to become the dominant way most consumers interact with businesses within …

Most advertisers will increase influencer campaigns as their strategies move beyond the experimental stage and become more refined.

The majority of ad executives are currently utilizing location-based data, and the No. 1 reason is to improve ad targeting.

The percentage of marketing budgets spent on domestic markets continues to be near its all-time high, according to a semiannual survey.

Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest installment …

More than half of retailers will be more conscious of political connections that can be made from what they post on social channels.

After trending downward throughout 2019, so-called "problematic" ad impressions spiked again in the fourth quarter, according to the latest edition of Confiant's Demand Quality Report. …

Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers.

While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they are …