Most Ad Execs Using Location-Based Data, Primarily For Ad Targeting
- by Joe Mandese @mp_joemandese, February 27, 2020
The majority of ad executives are currently utilizing location-based data, and the No. 1 reason is to improve ad targeting.
That's the finding of a survey of 252 ad execs -- both advertisers and agency media buyers -- conducted in November by Advertiser Perceptions. The study, part of Advertiser Perceptions' …
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