Think Global, Spend Local: Domestic Share Of Marketing Budgets Continues To Rise
- by Joe Mandese @mp_joemandese, February 26, 2020
The percentage of marketing budgets spent on domestic markets continues to be near its all-time high, according to findings of a semi-annual survey of marketing executives. The CMO Survey averaged 87.4% of marketing spending allocated toward domestic markets in February, virtually the same as the 87.6% registered in August 2019's …
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