Consumers have discovered the "cancel" button in their efforts to contain the ballooning costs of streaming services.

People want AI's benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing.

AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcomes and longer paths to measurable business results.

For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle.

The American Dream is being rediscovered as more people say it's better to buy than to rent.

Digital twins aren't generic chatbots wearing fake mustaches and claiming to understand consumers. Instead, they're AI models trained on data from real individuals.

AI media is the top category for planned spending increases, with 60% of marketers expecting to raise investment in the second half of the year.