Other kinds of companies, such as those in the financial services, healthcare and technology industries, are more likely to say they use Gen AI for …

Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.

The streaming pioneer has the highest reach and engagement per user, creating more opportunities for users to engage with content.

Nearly 71% of marketers say their performance TV budgets are increasing this year.

Beginning with this week's edition, The Sternberg Report will publish a monthly critique of TV series falling within my definitions of "The Good, The Too …

Customer acquisition remains a top priority as concerns about a slowing U.S. economy ebb.

The lack of tentpole events such as the Summer Olympics will magnify a drop in spending on linear television.

Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL.

Younger consumers have evolved beyond the lazy caricature of bored teens on social feeds.

More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.