Social-Media Influencers Confer Authenticity To Brands
- by Robert Williams , January 27, 2025
Social-media personalities who collaborate with brands to promote products or services have spawned a multibillion-dollar industry that is now seen as a vital part of the media mix for brands. These influencers are most effective when consumers perceive them to be authentic, a term that has become a buzz word …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
