by Robert Williams on Jan 17, 12:00 PM
Customer acquisition remains a top priority as concerns about a slowing U.S. economy ebb.
by Robert Williams on Jan 16, 5:50 PM
The lack of tentpole events such as the Summer Olympics will magnify a drop in spending on linear television.
by Robert Williams on Jan 15, 4:06 PM
Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL.
by Robert Williams on Jan 14, 4:57 PM
Younger consumers have evolved beyond the lazy caricature of bored teens on social feeds.
by Robert Williams on Jan 13, 11:47 AM
More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.
by Robert Williams on Jan 10, 4:28 PM
Market and retail executives said spending on artificial intelligence is rising at their organizations.
by Robert Williams on Jan 9, 5:10 PM
Inflation and taxes are among the biggest worries among U.S. consumers.
by Robert Williams on Jan 8, 3:33 PM
Product recommendations are typically considered more reliable when they receive "upvotes" from other Reddit users.
by Robert Williams on Jan 7, 2:29 PM
Mobile shopping was highest on Christmas Day, driving 65% of online sales.
by Robert Williams on Jan 6, 1:44 PM
Fewer television viewers are willing to pay an extra $4-$5 a month for an ad-free experience