Amid Looming TikTok Ban, Gen Z Has Other Sources For Content
- by Robert Williams , January 14, 2025
Generation Z helped to fuel the popularity of TikTok, the Chinese-owned video-sharing app that faces being banned in the United States because of concerns about national security. However, this cohort of younger consumers aren’t tied to one platform for entertainment, information and news, a study suggests.
About half (52%) …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
