by Joe Mandese on May 27, 10:12 AM
The ad industry's push to cultivate a more diverse and inclusive supply chain appears to be working, according to findings of the Association of National …
by Steve Sternberg on May 26, 1:34 PM
For insiders at media agencies, networks, and advertisers (as well as tv analysts like me), the upfront season has placed thoughts of September squarely into …
by Joe Mandese on May 25, 2:17 PM
Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options like …
by Joe Mandese on May 21, 1:51 PM
Mainstream media outlets -- especially local and national news broadcasters, print news publishers and radio broadcasters -- are the most trusted sources Americans turn to …
by Joe Mandese on May 21, 11:20 AM
Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making the …
by Joe Mandese on May 18, 3:48 PM
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the …
by Joe Mandese on May 14, 10:54 AM
The major Anglo markets -- and the U.S. in particular -- appears to be leading the global ad economy out of recession, according to Standard …
by Joe Mandese on May 13, 2:57 PM
Standard Media Index produced an interesting "thought experiment" in its just-released "Upfront 2021-22 and the Transition of the U.S. Video Landscape" report. The report, which …
by Joe Mandese on May 11, 9:12 AM
For all the ad industry's talk of Big Data and martech, marketing professionals consider themselves the least data-driven of the major corporate departments, according to …
by Steve Sternberg on May 10, 10:47 AM
Prior to the 2020-21 TV season, I released an annual report examining the impact of pre-season buzz on new TV shows. Each time my conclusion …
