• ANA: Members With No Supplier Diversity Strategy Are Now The Minority
    The ad industry's push to cultivate a more diverse and inclusive supply chain appears to be working, according to findings of the Association of National …
  • Do The Upfronts Still Matter?
    For insiders at media agencies, networks, and advertisers (as well as tv analysts like me), the upfront season has placed thoughts of September squarely into …
  • VOOH Buyers Guide Finds CPMs Competitive With Broadcast Prime-Time TV
    Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options like …
  • Vaccine Hesitancy And Media Trust: Horizon Finds Americans Turn To Mainstream News Outlets
    Mainstream media outlets -- especially local and national news broadcasters, print news publishers and radio broadcasters -- are the most trusted sources Americans turn to …
  • The Incredible Shrinking Madison Avenue Media-Buying Clout
    Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making the …
  • Top Advertiser KPIs Ranked By Use Vs. Importance
    The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the …
  • U.S., Anglo Markets Lead Global Ad Recovery
    The major Anglo markets -- and the U.S. in particular -- appears to be leading the global ad economy out of recession, according to Standard …
  • What Would It Take To Replace TV's Ad-Supported Model: $150+ Monthly Per U.S. Household
    Standard Media Index produced an interesting "thought experiment" in its just-released "Upfront 2021-22 and the Transition of the U.S. Video Landscape" report. The report, which …
  • Study Finds Marketing The Least 'Data-Driven' Department, May Rely More On Gut
    For all the ad industry's talk of Big Data and martech, marketing professionals consider themselves the least data-driven of the major corporate departments, according to …
  • Does Pre-Season Buzz Really Matter?
    Prior to the 2020-21 TV season, I released an annual report examining the impact of pre-season buzz on new TV shows. Each time my conclusion …
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