VOOH Buyers Guide Finds CPMs Competitive With Broadcast Prime-Time TV

Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options like mobile and desktop video advertising.

That's one of the data points that can be found in the Out-of-Home Advertising Association of America's (OAAA) just-released " …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications