Just prior to being exposed for quietly using the questionable practice of "bid-caching," digital ad exchange Index Exchange had been trending upward in all of …

Media planning and buying, programmatic media, data analytics and research have relatively little risk of being taken in-house, according to findings of executives from 325 …

The confidence of top marketers in the U.S. economy has fallen from a near recent high, according to results of the semi-annual CMO Survey conducted …

The national U.S. ad marketplace expanded 10% in July, thanks largely to growth in key categories, such as automotive, pharma and fast-food restaurants, according to …

Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast released …

The concentration of e-commerce holiday spending around key dates leading up to Christmas represents a "potentially serious threat to brands that don't get in front …

More than a year after its launch, few Facebook users say they are watching "Watch." According to a TDG Research survey of 1,632 adult Facebook …

If the sentiment of its own organization is any indication, Google likely will move forward with plans to offer a censored search service in China. …

Traditional TV companies will lose about $30 billion in profits over the next five years as the aggregation and distribution of programming shifts to "a …

Brands that allocate 15% or more of their ad budgets to out-of-home media generate significantly greater levels of brand "uplift" from social media, finds a …