• Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Backlash
    Just prior to being exposed for quietly using the questionable practice of "bid-caching," digital ad exchange Index Exchange had been trending upward in all of …
  • Report Finds In-House Agencies More Likely To Service Creative Than Media
    Media planning and buying, programmatic media, data analytics and research have relatively little risk of being taken in-house, according to findings of executives from 325 …
  • Economic Optimism Erodes Among Top Marketers
    The confidence of top marketers in the U.S. economy has fallen from a near recent high, according to results of the semi-annual CMO Survey conducted …
  • U.S. Ad Market Expands 10% In July, Digital Continues To Be The Beneficiary
    The national U.S. ad marketplace expanded 10% in July, thanks largely to growth in key categories, such as automotive, pharma and fast-food restaurants, according to …
  • Global Marketing Approaches $1.3 Trillion, U.S. = Two-Fifths Of It
    Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast released …
  • e-Commerce Consolidates Around Increasingly Concentrated Holiday Season
    The concentration of e-commerce holiday spending around key dates leading up to Christmas represents a "potentially serious threat to brands that don't get in front …
  • Few Facebook Users Have Heard Of 'Watch,' Fewer Actually Watch It
    More than a year after its launch, few Facebook users say they are watching "Watch." According to a TDG Research survey of 1,632 adult Facebook …
  • Google Employees OK With Censored Search In China
    If the sentiment of its own organization is any indication, Google likely will move forward with plans to offer a censored search service in China. …
  • $30 Billion Projected To Shift From TV To OTT Over Next 5 Years
    Traditional TV companies will lose about $30 billion in profits over the next five years as the aggregation and distribution of programming shifts to "a …
  • IPG Study Finds Significant Brand Lift Among OOH 'Power Users'
    Brands that allocate 15% or more of their ad budgets to out-of-home media generate significantly greater levels of brand "uplift" from social media, finds a …
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