e-Commerce Consolidates Around Increasingly Concentrated Holiday Season


The concentration of e-commerce holiday spending around key dates leading up to Christmas represents a “potentially serious threat to brands that don’t get in front of consumers early,” comScore Head of Client Insights-Retail, Travel & CPG Ryan Williams writes in an advisory published this week.

The traditional holiday shopping season …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications