Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Backlash

Just prior to being exposed for quietly using the questionable practice of "bid-caching," digital ad exchange Index Exchange had been trending upward in all of the quality score and trust ratings compiled by independent assessment firm Pixalate.

Its June 2018 Global Seller Trust Index, which was published just …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications