Tag results for "ad exchange"
- WideOrbit Starts Demand-Side Platform, ZingXWideOrbit says ZingX will be available in 184 out of 210 market ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online TrafficFood, Home & Garden, and Travel are the categories less likely ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against GoogleA federal judge said states could move forward with some antitrust claim ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net ZeroThe move comes a week after Havas Media Group named PubMatic ...
- Index Exchange Appoints Barash As SVP, Americas"This is the moment to reimagine the programmatic playbook," said Barash. ...
- Sharethrough Taps Skinazi As First CMO, Eyes New Product Launches"One of the key focuses of the marketing team will be o ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda SitesThe partnership will help target ad spend toward credible, trusted publishers, a ...
- Gannett Spoofed Advertisers For 9 Months, Researchers SayAdvertisers thought they bought billions of ads on one Gannett site, b ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App ExchangeThe partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Why Captioning Is Becoming An Integral Part Of Video Ad BuysWith 75% of all consumers watching videos on mute throughout the da ...
- Google Reportedly Charges More Than Twice Its Rivals In Ad DealsFor each ad transaction served across the Google exchange, the company tak ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming ImpressionsTriton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- How Control Of Consumer-Generated Data Affects Online AdvertisingA study of the impact of ownership and control of consumer-generated da ...
- Data Exchanges Like AWS Leaving Mark On Advertising IndustryData exchanges are increasingly becoming popular hosts for companies looking to b ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level DataThe company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Google Rethinks Ad Policy For Crypto Exchanges And Play DevelopersGoogle will change its crypto ad policy in August. The company provid ...
- Project Bernanke Is Not Google's First SecretAgencies and publishers were equally surprised to learn that Google ran ...
- Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust SuitTexas Attorney General Ken Paxton reportedly alleged that Google operated a progr ...
- What Consumers Expect From The New Ad 'Value' ExchangeThe traditional ad value exchange -- trading free, ad-supported content for consum ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- States Leaning Further Toward Breakup Of Google Ad-Tech BizThe investigation of Google by state attorneys general has moved to t ...
- Making Sense Of Google's Cookieless EnvironmentA study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- MNI Targeted Media Launches Cannabis-Focused Programmatic Ad ExchangeMarketers can access pre-approved CBD and THC display and pre-roll ad placemen ...
- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open WebA fundamental paradox of the digital advertising marketplace is underscored in ...
- Ozone Project And OpenX Announce PartnershipThe Ozone Project is partnering with the OpenX programmatic ad exchange. "T ...
- Ad Exchange Rubicon Project Posts 30% Revenue GainsThe company posted $32.4 million, up from $24.9 million in the fir ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchange ...
