Tag results for "ad exchange"
- Google Harmed Publishers By Monopolizing Ad Tech, Judge RulesGoogle harmed publishers and consumers by monopolizing key components of the ad-te ...
- Google Ruled A Monopoly, How It Could Affect Ad TechIndustry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- DoorDash Adds Sponsored Ads, Expands Retail Media NetAdvertising has become a major focus for DoorDash as it finds wa ...
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024Made for Advertising in connected television apps waste budgets in a tre ...
- Google Trial Ends, Execs Emboldened To Speak Outside CourtroomThe Google-DOJ trial wrapped up this week as both sides tried ...
- Google CEO: Antitrust Trials May Continue For YearsAlphabet CEO Sundar Pichai said it could take many years to resol ...
- Google Readies Ad Defense In U.S. Antitrust TrialGoogle opened its defense in a Virginia courtroom Friday, defending against U. ...
- Google Antitrust Trial Kicks Off With Testimony From Ad Industry VeteransThe prosecution kicked off its antitrust case against Google with testimony fr ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive BehaviorAs Google prepares to battle the U.S. Department of Justice in anoth ...
- Google And DOJ Face Off In Battle Over Online Display AdsThe Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- Google's Antitrust Trial Witness List Filled With Top Ad ExecsThe Department of Justice has published a witness list for Google's antitru ...
- Google Must Face Trial Over Charges It Monopolizes Display AdsA federal judge on Friday rejected Google's bid for judgment in i ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade DeskFor the first time, Disney is allowing direct access of its programmat ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study FindsAlthough Google plans to eliminate third-party cookies by the end of 20 ...
- Google Faces New Allegations Over U.S. Ad-Exchange MonopolyA class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- FreeWheel Launches Direct Integration Of Index ExchangeThe integration aims to improve interoperability in premium TV and to streamli ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media BoardMichael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- X Now Running Unlabeled 'Clickbait' AdsAds are not labeled ads, don't disclose who's behind them, and can ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- WideOrbit Starts Demand-Side Platform, ZingXWideOrbit says ZingX will be available in 184 out of 210 market ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online TrafficFood, Home & Garden, and Travel are the categories less likely ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against GoogleA federal judge said states could move forward with some antitrust claim ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net ZeroThe move comes a week after Havas Media Group named PubMatic ...
- Index Exchange Appoints Barash As SVP, Americas"This is the moment to reimagine the programmatic playbook," said Barash. ...
