- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, March 5, 2024
Although Google plans to eliminate third-party cookies by the end of 20 ...
- Google Faces New Allegations Over U.S. Ad-Exchange Monopoly
MediaDailyNews, Laurie Sullivan - Saturday, March 2, 2024
A class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- FreeWheel Launches Direct Integration Of Index Exchange
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
The integration aims to improve interoperability in premium TV and to streamli ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- X Now Running Unlabeled 'Clickbait' Ads
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
Ads are not labeled ads, don't disclose who's behind them, and can ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- WideOrbit Starts Demand-Side Platform, ZingX
Television News Daily, Wayne Friedman - Thursday, January 12, 2023
WideOrbit says ZingX will be available in 184 out of 210 market ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, October 31, 2022
"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Search & Performance Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Tuesday, September 13, 2022
A federal judge said states could move forward with some antitrust claim ...
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2022
The move comes a week after Havas Media Group named PubMatic ...
- Index Exchange Appoints Barash As SVP, Americas
MAD, Fern Siegel - Wednesday, June 1, 2022
"This is the moment to reimagine the programmatic playbook," said Barash. ...
- Sharethrough Taps Skinazi As First CMO, Eyes New Product Launches
MAD, Fern Siegel - Thursday, April 21, 2022
"One of the key focuses of the marketing team will be o ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Gannett Spoofed Advertisers For 9 Months, Researchers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
Advertisers thought they bought billions of ads on one Gannett site, b ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
The partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Mobile Insider, Joe Mandese - Thursday, February 17, 2022
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Why Captioning Is Becoming An Integral Part Of Video Ad Buys
Digital News Daily, Colin Kirkland - Thursday, November 4, 2021
With 75% of all consumers watching videos on mute throughout the da ...
- Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
Search & Performance Insider, Laurie Sullivan - Friday, October 22, 2021
For each ad transaction served across the Google exchange, the company tak ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
Triton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Search & Performance Insider, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated da ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to b ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Search & Performance Insider, Laurie Sullivan - Friday, June 25, 2021
The company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Google Rethinks Ad Policy For Crypto Exchanges And Play Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Google will change its crypto ad policy in August. The company provid ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran ...
- Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust Suit
Digital News Daily, Wendy Davis - Sunday, April 11, 2021
Texas Attorney General Ken Paxton reportedly alleged that Google operated a progr ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...