Tag results for "ad exchange"
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TVNYIAX, a firm that supports software to facilitate the sale and tra ...
- OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle ItDigital ad exchange OpenX has tapped someone from Madison Avenue to le ...
- Sovrn To Boost Publisher Options After Raising $25 MillionThe company wants to focus on durable subscription-based business relationships with publisher ...
- Google Will Allow Certified Cryptocurrency Ads In U.S., JapanGoogle claims disclosures will increase transparency and provide consumers with information ...
- Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching BacklashJust prior to being exposed for quietly using the questionable practice ...
- Brands Still Allowing Ads To Serve On Unsafe SitesFour in 10 brands allow ads to serve on unsafe websites, a ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txtCounterfeit inventory diverted 1% of ad spend for display and 72% ...
- Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting AdsGoogle has been dubbed by "The Wall Street Journal" as the "ear ...
- OpenX Launches Opt-In Mobile Video Ad ExchangeThe exchange is dedicated to ads that consumers choose to watch ...
- Who's On First: IPG Weighs In On Programmatic Auction ShiftInterpublic's Magna unit this week published a report on the shift fr ...
- RhythmOne Drives Strong Revenue For Publishers, Aided By Traffic TechnologyAccording to a Google study, RhythmOne's match rate comes in at ...
- Ads.txt Adoption Soars, Coverage Still SpottyThe good news is that adoption of ads.txt in programmatic audience exchang ...
- Google's Header Bidding-Like Tool Becomes Available To AllGoogle has also been testing new ad formats and transaction types su ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad UnitThrough ingenuity, cunning and outright fraud, the 300x250 ad has become o ...
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%In a sign of how much the emergence of header bidding h ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored AdsThe latest sign of an auction-based open ad exchange running on programmat ...
- Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video MeasurementSizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships wi ...
- Inneractive Kicks Off Anti-Fraud Effort For Mobile ExchangeProgrammatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleani ...
- Taboola Teams With AdRoll, Expands Programmatic Native OfferingThe partnership will enable AdRoll to bid programmatically on Taboola's native exchang ...
- 400+ Brands Advertise On Fake News Or Conspiracy SitesStoryzy, an ad-tech startup that uses AI and natural-language processing to ro ...
- OpenX Becomes Google's Beta Partner For Exchange BiddingProgrammatic marketplace OpenX said it will become a beta partner of Google ...
- Outbrain Expands Programmatic Access On AppNexus MarketplaceAiming to facilitate native advertising at scale, Outbrain said it has open ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic PartnerProgrammatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google CloudIn an effort to combat malvertising, Rocket Fuel has launched a detecti ...
- DataXu Launches Self-Serve TV-Buying PlatformDataXu on Wednesday launched a self-serve TV buying platform that it sa ...
- Rubicon Project Beats Revenue Estimate With Q1 Earnings As it struggles to regain its footing, Rubicon Project reported Q1 20 ...
- Marchex Speech Analytics Digs Into Call Data, Providing 'Training Data' For ChatbotsThe main purpose of the Marchex Speech Analytics platform that recently launch ...
- AppNexus Launches Multimedia Auction Technology, Video Ad FormatAiming to help publishers improve monetization, AppNexus launched a multimedia auctions technolo ...
- How Can Marketers Avoid The Messy Supply Chain?Much has been made of the mess that is the digital advertisi ...
- IAB Group Releases New Features In Native Ad Spec For CommentThe Interactive Advertising Bureau has released the latest version of its OpenR ...
