- Virool Addresses Mobile Market With New Vertical Video Exchange
Real-Time Daily, Tobi Elkin - Wednesday, April 12, 2017
In a bid to help spur the creation of video ads for ...
- BPA Taps Leader Of Programmatic Ad Initiatives
Real-Time Daily, Tobi Elkin - Wednesday, April 5, 2017
As BPA Worldwide prepares to launch its B2B Media Exchange, a private ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage in ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand Safety
RTBlog, Tobi Elkin - Friday, March 31, 2017
More ad-tech firms are looking to offer, or are already offering, server-to-server ...
- DashBid Names Brand Safety Czar
Real-Time Daily, Tobi Elkin - Monday, March 27, 2017
Amid ongoing concerns over brand safety and marketers pulling non-search-related advertising on ...
- Ad Tech Veterans Bring Wall Street Trading To Ad Inventory
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 15, 2017
Ad tech vets are working with Nasdaq to launch the New York ...
- Ad Exchange Launches, Aims To Transform Ad Inventory Into Standardized Securities
Real-Time Daily, Tobi Elkin - Tuesday, March 14, 2017
A new ad exchange called the NYIAX (New York Interactive Advertising Exchange) ...
- Rubicon Reports Weak Q4, Barrett Replaces Addante As CEO
Real-Time Daily, Tobi Elkin - Tuesday, March 14, 2017
As it reported weak Q4 earnings and a 20% year-over-year drop in ...
- May I Speak Freely -- And Directly?
Publishing Insider, Ari Rosenberg - Thursday, March 9, 2017
My discomfort with programmatic is driven by its similarities with the business ...
- What I Learned From The Header Bidding Dog And Pony Show
Real-Time Daily, Jessica Burget - Wednesday, March 8, 2017
Header bidding (HB) -- and with it, server-to-server (S2S) bidding -- showed ...
- Holding Co. Selects Digital Audio Ad Provider
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
AdsWizz, a provider of ad solutions for the digital audio industry announced ...
- Teads Said It Racked Up $200M In Revenue In 2016
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Outstream video advertising provider Teads reported that it logged $200 million in ...
- Entry Into U.S. Ad Tech Big Deal For This Small Company
RTBlog, Tobi Elkin - Wednesday, February 15, 2017
Berlin-based mobile data exchange adsquare announced its entry into the U.S. market ...
- Sharethrough Integrates With Sizmek Mobile-First DSP
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Native advertising supply-side platform (SSP) Sharethrough launched a programmatic native advertising integration ...
- Agency Trading Desks Still Dominate Programmatic
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Agency trading desks continue to be the dominant model for programmatic ad ...
- DashBid Names Jay Wardle Chief Revenue Officer
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
DashBid named Jay Wardle chief revenue officer. Wardle will be tasked with ...
- Header Bidding Will Become Obsolete If Google Decides To Make AdX More Transparent
RTBlog, Tobi Elkin - Thursday, January 5, 2017
Header bidding, a success story for programmatic media in 2016, may well ...
- Apple And Ireland Apple Against EU's Tax Ruling
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
Apple plans to appeal this week against the European Commission's ruling that ...
- Slacker Radio Selects Triton Digital's Programmatic Audio Advertising
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Triton Digital said that Slacker Radio, an Internet radio service, has selected ...
- InMobi Integrates Nielsen Digital Ad Ratings For Audience Verification
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratings ...
- An Explainer On AppNexus And Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, December 2, 2016
The Wall Street Journal's Mike Shields attempts to explain what AppNexus does ...
- Triton Digital Partners With Western Media Group
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
Triton Digital, a technology provider for the digital audio industry, and Western ...
- Smaato Becomes Mobile Bidding Partner For Google's Exchange
RTBlog, Tobi Elkin - Friday, November 18, 2016
Smaato, a global real-time ad platform for mobile publishers, played a big ...
- Entrepreneur Partners With Taboola To Boost Revenue And Exchange Audiences
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, the ...
- Google Expands Native Ad Offering, Beta Test Of Exchange Bidding
RTBlog, Tobi Elkin - Tuesday, November 15, 2016
Google announced the addition of video to native ads in DoubleClick and ...
- Index Exchange Makes 3 Management Hires Across Markets
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Index Exchange announced three key hires to its management team: Luke Fenney ...
- Rubicon Project Reports Video Ad Spikes After Election
Real-Time Daily, Tobi Elkin - Friday, November 11, 2016
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spend ...
- Google Offers Update On Its Shift To Dynamic Allocation Exchange Bidding
RTBlog, Tobi Elkin - Friday, October 28, 2016
Jonathan Bellack, Google's director, product management, offered an update on the company's ...
- Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
Real-Time Daily, Philip Rosenstein - Monday, October 24, 2016
In light of the planned closure of Facebook's ad exchange FBX, IgnitionOne ...
- RadiumOne Launches Programmatic Creative Unit
Around the Net in Real-Time, Tobi Elkin - Thursday, October 20, 2016
RadiumOne is launching a new programmatic creative unit that aims to improve ...