- Index Exchange Appoints Barash As SVP, Americas
MAD, Fern Siegel - Wednesday, June 1, 2022
"This is the moment to reimagine the programmatic playbook," said Barash. ...
- Sharethrough Taps Skinazi As First CMO, Eyes New Product Launches
MAD, Fern Siegel - Thursday, April 21, 2022
"One of the key focuses of the marketing team will be o ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Gannett Spoofed Advertisers For 9 Months, Researchers Say
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
Advertisers thought they bought billions of ads on one Gannett site, b ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
The partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Mobile Insider, Joe Mandese - Thursday, February 17, 2022
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Why Captioning Is Becoming An Integral Part Of Video Ad Buys
Digital News Daily, Colin Kirkland - Thursday, November 4, 2021
With 75% of all consumers watching videos on mute throughout the da ...
- Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
Performance Marketing Insider, Laurie Sullivan - Friday, October 22, 2021
For each ad transaction served across the Google exchange, the company tak ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
Triton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated da ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to b ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Performance Marketing Insider, Laurie Sullivan - Friday, June 25, 2021
The company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Google Rethinks Ad Policy For Crypto Exchanges And Play Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Google will change its crypto ad policy in August. The company provid ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran ...
- Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust Suit
Digital News Daily, Wendy Davis - Sunday, April 11, 2021
Texas Attorney General Ken Paxton reportedly alleged that Google operated a progr ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- States Leaning Further Toward Breakup Of Google Ad-Tech Biz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
The investigation of Google by state attorneys general has moved to t ...
- Making Sense Of Google's Cookieless Environment
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
A study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- MNI Targeted Media Launches Cannabis-Focused Programmatic Ad Exchange
Publishers Daily, Melynda Fuller - Tuesday, April 14, 2020
Marketers can access pre-approved CBD and THC display and pre-roll ad placemen ...
- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open Web
MediaDailyNews, Joe Mandese - Wednesday, March 11, 2020
A fundamental paradox of the digital advertising marketplace is underscored in ...
- Ozone Project And OpenX Announce Partnership
Around the Net In MAD London, Sean Hargrave - Thursday, June 27, 2019
The Ozone Project is partnering with the OpenX programmatic ad exchange. "T ...
- Ad Exchange Rubicon Project Posts 30% Revenue Gains
MediaDailyNews, Wayne Friedman - Friday, May 3, 2019
The company posted $32.4 million, up from $24.9 million in the fir ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Digital News Daily, Laurie Sullivan - Thursday, April 18, 2019
A new form of malvertising only impacts ads served via programmatic exchange ...
- What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 16, 2019
Ads.txt files list authorized digital sellers of programmatic ad inventory and t ...
- IAB UK Strives To Give SSPs More Transparency
Around the Net In MAD London, Sean Hargrave - Friday, April 12, 2019
"The Drum" has details of two new specifications launched by the I ...
- OpenX To Move Identity Advertising, Marketing To Open Web
Digital News Daily, Laurie Sullivan - Friday, March 15, 2019
OpenX plans to introduce the first identity-based targeting platform in April th ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and tra ...
- OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle It
MediaDailyNews, Joe Mandese - Wednesday, January 23, 2019
Digital ad exchange OpenX has tapped someone from Madison Avenue to le ...