Tag results for "ad exchange"
- An Explainer On AppNexus And Ad TechThe Wall Street Journal's Mike Shields attempts to explain what AppNexus does ...
- Triton Digital Partners With Western Media GroupTriton Digital, a technology provider for the digital audio industry, and Western ...
- Smaato Becomes Mobile Bidding Partner For Google's ExchangeSmaato, a global real-time ad platform for mobile publishers, played a big ...
- Entrepreneur Partners With Taboola To Boost Revenue And Exchange AudiencesContent discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, the ...
- Google Expands Native Ad Offering, Beta Test Of Exchange BiddingGoogle announced the addition of video to native ads in DoubleClick and ...
- Index Exchange Makes 3 Management Hires Across MarketsIndex Exchange announced three key hires to its management team: Luke Fenney ...
- Rubicon Project Reports Video Ad Spikes After ElectionAdvertising marketplace Rubicon Project said it saw record- breaking video advertising spend ...
- Google Offers Update On Its Shift To Dynamic Allocation Exchange BiddingJonathan Bellack, Google's director, product management, offered an update on the company's ...
- Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of ShutdownIn light of the planned closure of Facebook's ad exchange FBX, IgnitionOne ...
- RadiumOne Launches Programmatic Creative Unit RadiumOne is launching a new programmatic creative unit that aims to improve ...
- Rubicon Taps Google's Kershaw As Product Chief, Touts 'Mobile-First' ChopsRubicon Project has named a former Google executive known for his mobile, ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find OutAfter more than a decade of covering the industry's leading programmatic ad-tech ...
- WideOrbit Launches Radio Interchange: Automates Network And Barter AdsAd management software firm WideOrbit introduced Radio Interchange, an automated solution for ...
- Adblock Plus Launches An Ad ExchangePerhaps it was only a matter of time, but Adblock Plus announced ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media's ...
- Google Tests New Ad Product Some Think Is 'Secret Tax' This spring, "Google announced a new ad product which most people in ...
- Google Report Warns Marketers To Pick Exchanges CarefullyGoogle has released its Global State of Play report for video and ...
- Timeline, Insight & Technology Trends Drive Presidential Monetization StrategiesWhile publishers like 'Buzzfeed' have already refused a reported $1.3 million in ...
- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid TrafficGoodway Group launched an anti-fraud initiative after a review of its invalid ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMPs) ...
- Standards For Auction Pricing Are Needed. What's The Answer?Programmatic approaches to media are quickly becoming the norm. Yet auction pricing ...
- Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To QualityBack in the early programmatic days, buyers wanted scale -- and quickly. ...
- Fixing The Pricing Problem Behind Private ExchangesWhen people hear complicated communication, they nod their heads so they don't ...
- Rubicon Project Will Automate Japan's First Publisher Co-opGlobal advertising marketplace Rubicon Project on Friday said it will automate Japan's ...
- Rubicon Project Announces Resignation Of CFO; Appoints Chief Accounting Officer David Day As Interim CFOAdvertising marketplace Rubicon Project on Thursday said its Chief Financial Officer Todd ...
- RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In NovemberAdExchanger's take on the demise of the Facebook Exchange (FBX). Matt Idema, ...
- As FBX Goes Dark, Future of Programmatic Is BrightFacebook's move to shutter FBX should be a surprise to no one, ...
- Google Changes AdWords To Meet Mobile Demand, Expands Network ReachGoogle on Tuesday announced changes to AdWords that it hopes will help ...
- Facebook Will Shutter Facebook Exchange (FBX)Facebook on Wednesday said it will shut down Facebook Exchange (FBX), its ...
- Programmatic Advertising Is Dead According To The CEO Of AppNexusIn a sponsored post for Ad Age, Brian O'Kelley, the CEO of ...
