Tag results for "ad exchange"
- Marchex Speech Analytics Digs Into Call Data, Providing 'Training Data' For ChatbotsThe main purpose of the Marchex Speech Analytics platform that recently launched ...
- AppNexus Launches Multimedia Auction Technology, Video Ad FormatAiming to help publishers improve monetization, AppNexus launched a multimedia auctions technology ...
- How Can Marketers Avoid The Messy Supply Chain?Much has been made of the mess that is the digital advertising ...
- IAB Group Releases New Features In Native Ad Spec For CommentThe Interactive Advertising Bureau has released the latest version of its OpenRTB ...
- Virool Addresses Mobile Market With New Vertical Video ExchangeIn a bid to help spur the creation of video ads for ...
- BPA Taps Leader Of Programmatic Ad InitiativesAs BPA Worldwide prepares to launch its B2B Media Exchange, a private ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?Google has quietly removed what's referred to as its "last-look" advantage in ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand SafetyMore ad-tech firms are looking to offer, or are already offering, server-to-server ...
- DashBid Names Brand Safety CzarAmid ongoing concerns over brand safety and marketers pulling non-search-related advertising on ...
- Ad Tech Veterans Bring Wall Street Trading To Ad InventoryAd tech vets are working with Nasdaq to launch the New York ...
- Ad Exchange Launches, Aims To Transform Ad Inventory Into Standardized SecuritiesA new ad exchange called the NYIAX (New York Interactive Advertising Exchange) ...
- Rubicon Reports Weak Q4, Barrett Replaces Addante As CEOAs it reported weak Q4 earnings and a 20% year-over-year drop in ...
- May I Speak Freely -- And Directly?My discomfort with programmatic is driven by its similarities with the business ...
- What I Learned From The Header Bidding Dog And Pony ShowHeader bidding (HB) -- and with it, server-to-server (S2S) bidding -- showed ...
- Holding Co. Selects Digital Audio Ad Provider AdsWizz, a provider of ad solutions for the digital audio industry announced ...
- Teads Said It Racked Up $200M In Revenue In 2016Outstream video advertising provider Teads reported that it logged $200 million in ...
- Entry Into U.S. Ad Tech Big Deal For This Small CompanyBerlin-based mobile data exchange adsquare announced its entry into the U.S. market ...
- Sharethrough Integrates With Sizmek Mobile-First DSPNative advertising supply-side platform (SSP) Sharethrough launched a programmatic native advertising integration ...
- Agency Trading Desks Still Dominate Programmatic Agency trading desks continue to be the dominant model for programmatic ad ...
- DashBid Names Jay Wardle Chief Revenue OfficerDashBid named Jay Wardle chief revenue officer. Wardle will be tasked with ...
- Header Bidding Will Become Obsolete If Google Decides To Make AdX More Transparent Header bidding, a success story for programmatic media in 2016, may well ...
- Apple And Ireland Apple Against EU's Tax RulingApple plans to appeal this week against the European Commission's ruling that ...
- Slacker Radio Selects Triton Digital's Programmatic Audio AdvertisingTriton Digital said that Slacker Radio, an Internet radio service, has selected ...
- InMobi Integrates Nielsen Digital Ad Ratings For Audience VerificationMobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratings ...
- An Explainer On AppNexus And Ad TechThe Wall Street Journal's Mike Shields attempts to explain what AppNexus does ...
- Triton Digital Partners With Western Media GroupTriton Digital, a technology provider for the digital audio industry, and Western ...
- Smaato Becomes Mobile Bidding Partner For Google's ExchangeSmaato, a global real-time ad platform for mobile publishers, played a big ...
- Entrepreneur Partners With Taboola To Boost Revenue And Exchange AudiencesContent discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, the ...
- Google Expands Native Ad Offering, Beta Test Of Exchange BiddingGoogle announced the addition of video to native ads in DoubleClick and ...
- Index Exchange Makes 3 Management Hires Across MarketsIndex Exchange announced three key hires to its management team: Luke Fenney ...
