Tag results for "ad exchange"
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Why Captioning Is Becoming An Integral Part Of Video Ad BuysWith 75% of all consumers watching videos on mute throughout the da ...
- Google Reportedly Charges More Than Twice Its Rivals In Ad DealsFor each ad transaction served across the Google exchange, the company tak ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming ImpressionsTriton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- How Control Of Consumer-Generated Data Affects Online AdvertisingA study of the impact of ownership and control of consumer-generated da ...
- Data Exchanges Like AWS Leaving Mark On Advertising IndustryData exchanges are increasingly becoming popular hosts for companies looking to b ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level DataThe company built a state-of-the-art infrastructure and visualization tool showing actionable da ...
- Google Rethinks Ad Policy For Crypto Exchanges And Play DevelopersGoogle will change its crypto ad policy in August. The company provid ...
- Project Bernanke Is Not Google's First SecretAgencies and publishers were equally surprised to learn that Google ran ...
- Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust SuitTexas Attorney General Ken Paxton reportedly alleged that Google operated a progr ...
- What Consumers Expect From The New Ad 'Value' ExchangeThe traditional ad value exchange -- trading free, ad-supported content for consum ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- States Leaning Further Toward Breakup Of Google Ad-Tech BizThe investigation of Google by state attorneys general has moved to t ...
- Making Sense Of Google's Cookieless EnvironmentA study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- MNI Targeted Media Launches Cannabis-Focused Programmatic Ad ExchangeMarketers can access pre-approved CBD and THC display and pre-roll ad placemen ...
- Report Questions Walled Gardens' Digital Ad Primacy, Finds Most Americans Prefer Open WebA fundamental paradox of the digital advertising marketplace is underscored in ...
- Ozone Project And OpenX Announce PartnershipThe Ozone Project is partnering with the OpenX programmatic ad exchange. "T ...
- Ad Exchange Rubicon Project Posts 30% Revenue GainsThe company posted $32.4 million, up from $24.9 million in the fir ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchange ...
- What Ads.txt Files Tell Marketers About Amazon, Facebook, Other CompaniesAds.txt files list authorized digital sellers of programmatic ad inventory and t ...
- IAB UK Strives To Give SSPs More Transparency"The Drum" has details of two new specifications launched by the I ...
- OpenX To Move Identity Advertising, Marketing To Open WebOpenX plans to introduce the first identity-based targeting platform in April th ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TVNYIAX, a firm that supports software to facilitate the sale and tra ...
- OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle ItDigital ad exchange OpenX has tapped someone from Madison Avenue to le ...
- Sovrn To Boost Publisher Options After Raising $25 MillionThe company wants to focus on durable subscription-based business relationships with publisher ...
- Google Will Allow Certified Cryptocurrency Ads In U.S., JapanGoogle claims disclosures will increase transparency and provide consumers with information ...
- Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching BacklashJust prior to being exposed for quietly using the questionable practice ...
- Brands Still Allowing Ads To Serve On Unsafe SitesFour in 10 brands allow ads to serve on unsafe websites, a ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txtCounterfeit inventory diverted 1% of ad spend for display and 72% ...
