- Taboola Teams With AdRoll, Expands Programmatic Native Offering
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
The partnership will enable AdRoll to bid programmatically on Taboola's native exchang ...
- 400+ Brands Advertise On Fake News Or Conspiracy Sites
Digital News Daily, Philip Rosenstein - Friday, August 4, 2017
Storyzy, an ad-tech startup that uses AI and natural-language processing to ro ...
- OpenX Becomes Google's Beta Partner For Exchange Bidding
Digital News Daily, Tobi Elkin - Thursday, June 8, 2017
Programmatic marketplace OpenX said it will become a beta partner of Google ...
- Outbrain Expands Programmatic Access On AppNexus Marketplace
Real-Time Daily, Tobi Elkin - Thursday, May 25, 2017
Aiming to facilitate native advertising at scale, Outbrain said it has open ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google Cloud
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
In an effort to combat malvertising, Rocket Fuel has launched a detecti ...
- DataXu Launches Self-Serve TV-Buying Platform
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
DataXu on Wednesday launched a self-serve TV buying platform that it sa ...
- Rubicon Project Beats Revenue Estimate With Q1 Earnings
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
As it struggles to regain its footing, Rubicon Project reported Q1 20 ...
- Marchex Speech Analytics Digs Into Call Data, Providing 'Training Data' For Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The main purpose of the Marchex Speech Analytics platform that recently launch ...
- AppNexus Launches Multimedia Auction Technology, Video Ad Format
Real-Time Daily, Tobi Elkin - Thursday, April 27, 2017
Aiming to help publishers improve monetization, AppNexus launched a multimedia auctions technolo ...
- How Can Marketers Avoid The Messy Supply Chain?
RTBlog, Tobi Elkin - Tuesday, April 18, 2017
Much has been made of the mess that is the digital advertisi ...
- IAB Group Releases New Features In Native Ad Spec For Comment
Real-Time Daily, Tobi Elkin - Monday, April 17, 2017
The Interactive Advertising Bureau has released the latest version of its OpenR ...
- Virool Addresses Mobile Market With New Vertical Video Exchange
Real-Time Daily, Tobi Elkin - Wednesday, April 12, 2017
In a bid to help spur the creation of video ads f ...
- BPA Taps Leader Of Programmatic Ad Initiatives
Real-Time Daily, Tobi Elkin - Wednesday, April 5, 2017
As BPA Worldwide prepares to launch its B2B Media Exchange, a priva ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand Safety
RTBlog, Tobi Elkin - Friday, March 31, 2017
More ad-tech firms are looking to offer, or are already offering, server-to-serv ...
- DashBid Names Brand Safety Czar
Real-Time Daily, Tobi Elkin - Monday, March 27, 2017
Amid ongoing concerns over brand safety and marketers pulling non-search-related advertising ...
- Ad Tech Veterans Bring Wall Street Trading To Ad Inventory
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 15, 2017
Ad tech vets are working with Nasdaq to launch the New Yo ...
- Ad Exchange Launches, Aims To Transform Ad Inventory Into Standardized Securities
Real-Time Daily, Tobi Elkin - Tuesday, March 14, 2017
A new ad exchange called the NYIAX (New York Interactive Advertising Exchang ...
- Rubicon Reports Weak Q4, Barrett Replaces Addante As CEO
Real-Time Daily, Tobi Elkin - Tuesday, March 14, 2017
As it reported weak Q4 earnings and a 20% year-over-year drop ...
- May I Speak Freely -- And Directly?
Publishing Insider, Ari Rosenberg - Thursday, March 9, 2017
My discomfort with programmatic is driven by its similarities with the busine ...
- What I Learned From The Header Bidding Dog And Pony Show
Real-Time Daily, Jessica Burget - Wednesday, March 8, 2017
Header bidding (HB) -- and with it, server-to-server (S2S) bidding -- show ...
- Holding Co. Selects Digital Audio Ad Provider
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
AdsWizz, a provider of ad solutions for the digital audio industry announc ...
- Teads Said It Racked Up $200M In Revenue In 2016
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Outstream video advertising provider Teads reported that it logged $200 million ...
- Entry Into U.S. Ad Tech Big Deal For This Small Company
RTBlog, Tobi Elkin - Wednesday, February 15, 2017
Berlin-based mobile data exchange adsquare announced its entry into the U.S. mark ...
- Sharethrough Integrates With Sizmek Mobile-First DSP
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Native advertising supply-side platform (SSP) Sharethrough launched a programmatic native advertising integrati ...
- Agency Trading Desks Still Dominate Programmatic
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Agency trading desks continue to be the dominant model for programmatic ...
- DashBid Names Jay Wardle Chief Revenue Officer
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
DashBid named Jay Wardle chief revenue officer. Wardle will be tasked wi ...
- Header Bidding Will Become Obsolete If Google Decides To Make AdX More Transparent
RTBlog, Tobi Elkin - Thursday, January 5, 2017
Header bidding, a success story for programmatic media in 2016, may we ...
- Apple And Ireland Apple Against EU's Tax Ruling
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
Apple plans to appeal this week against the European Commission's ruling th ...